EDITOR'S PICKS Popular Now 1 The 25 Best Ads of 2018 Challenger Brands presented by View more > Want Your Brand to Be a Hit With Consumers? Try Partnering With a Musicianby Lindsay RittenhouseHow Drone Racing League Is Integrating Brands Into Its Racesby Marty SwantHow Walmart’s In-House Incubator Is Imagining Virtual Reality for Retailby Marty SwantThe Best Shots From Our Brandweek: Challenger Brands Summitby Adweek StaffView more > This Week's Issue The hottest topics from the newest Adweek The hottest topics from the newest Adweek In Case You Missed It Get caught up on all of the informative, inspiring and interesting reads Get caught up on all of the informative, inspiring and interesting reads The Big GameMeet the Team That Brought the Bud Light-Game of Thrones Super Bowl Crossover Ad to Lifeby Lindsay RittenhouseAd of the DayRidley Scott’s Visual Odyssey for Hennessy Is a Gorgeous Exploration of Other Worldsby David GrinerThe Big GameHyundai’s Super Bowl Ad Shames Vegan Dinner Parties and Vegans Aren’t Happyby Ann-Marie AlcántaraAgenciesMcCann Ends 4-Year Battle Over U.S. Army Contractby Patrick CoffeeCreativityArby’s Launched a Subscription Box, and It Sold Out in Less Than an Hourby Katie Richards Get Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. 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To update your preferences, click here.FacebookTwitterLinkedinFeedInstagram Agencies AgenciesA Black-Owned Lifestyle Platform Is Reclaiming The Narrative Behind the Phrase ‘Go Back to Africa’by Shannon MillerData & InsightsAd Industry’s Efforts to Influence Congress on Data Privacy Laws Met With Deep Skepticismby Erik Oster1 McDonald’s Canada Created a Series of Charming Ads About Why It Likes to Hire FriendsUM Appoints Trish Chuipek as First Global Chief Client OfficerOrder a Whopper by Name or GTFO: Burger King Gets Hilariously Bossy With ‘Whopper Mandate’Peloton Launches Digital Review Ahead of Rumored IPO FilingNRA’s Longtime Ad Agency Disputes ‘False Claims’ in Lawsuit Over Millions in BillingsAdvertisers Were Shocked by Accenture’s Acquisition of Droga5, but They Shouldn’t Have BeenView more in Agencies > Brand Marketing Brand MarketingCreate & Cultivate Founder Built a Business on the Belief That Female Entrepreneurs Deserve the Influencer Treatmentby Kristina MonllosVoiceRedefining the Car Buying Experience to Make It More Personalizedby Bill WymanFor Earth Day, Apple Uses Dramatic iPhone Footage as a Warning Not to Cross Mother EarthGrey Goose’s Rebrand Aims to Strike a Balance to Make Its Premium Allure More AccessibleMartha Stewart Living Omnimedia Sells to Marquee Brands for Over $200 MillionPledges to Rebuild Notre Dame Already Total to Almost $700 Million. Here Are the Brands Chipping InTimex Is Celebrating 165 Years With a New Watch Collection That Brings Production Back to the U.S.On the Adweek Podcast: Game of Branded ThronesView more in Brand Marketing > Creativity AdFreakTo Reward Organ Donors While They’re Alive, These Police Are Waiving Their Ticketsby David GrinerExperiential AwardsAdweek Announces Finalists in Its Inaugural Adweek Experiential Awardsby James CooperThese Recently Unearthed Designs from 1973 Show What McDonald’s Almost Looked LikeKFC Created a ‘Virtual Influencer’ Colonel Sanders, Mocking Marketing’s Newest Odd TrendIn Uber’s ‘Romeo and Julio’ Ad, Two Families Are Divided, But Gay Marriage Isn’t the IssueThis Macallan Ad Was Just Banned in the U.K. for Promoting ‘Extreme Risk-Taking Behaviour’For Its Most Sustainable Store, Ikea Is Advertising Directions via Steps and Mass TransitAncestry Urges Viewers to Complete the Stories of Their Own Family History in Latest CampaignView more in Creativity > Digital AdFreakgallery bold testby A.J. KatzSocial Pro DailyFacebook’s ‘Remove, Reduce and Inform’ Problematic Content Strategy Has Several New Elementsby David CohenCould Ad-Supported Music Spur the Monetization of Voice Tech?New Report From NYU Outlines the ‘Diversity Crisis’ in Artificial IntelligenceMoney Magazine Is No Longer for Sale, and It’s Going Digital OnlyLinkedIn Added a Teammates Option to Prioritize Activity From Managers, Peers, Direct ReportsWalgreens Partners With Narvar to Make Online Shopping and In-Store Pickup EasierFacebook Added an Inventory Filter to Its Brand Safety ToolkitView more in Digital > Programmatic VoiceLack of Innovation Is Killing Ad Tech and Maybe Even the Open Webby Ryan KellyProgrammaticBeeswax Introduces ‘Bid Models’ to Power In-House Programmatic Strategiesby Shoshana WodinskyProgrammaticInvestors Are Placing Their Bets on Identity Managementby Ronan ShieldsProgrammaticMobile Apps Are the Latest Ad-Fraud Hotspotby Shoshana WodinskyView more all coverage > TV / Video Streaming & OTTYouTube and ESPN Created a Faux 30 for 30 Karate Kid Segment to Promote Cobra Kai’s Returnby Jason LynchProgramming & PerformanceBrands Can Partner on 4 Olympics at Once in New NBCUniversal and LA 2028 Offeringby Jason LynchNetflix, Which Now Has 148.9 Million Subscribers, Is ‘Excited’ to Compete With Apple and DisneyMTV Creates Reality Show-Themed Festival, SnookiCon—Just Kidding, It’s Called RealityConThe Rise of OTT Has Forced Brands to Overhaul Their Existing Video StrategiesWith Shows Like Shrill, Hulu Is Proving It’s More Than Just Handmaid’s TaleAidy Bryant on Season 2 of Shrill, Reclaiming the Word ‘Fat’ and Her Future at SNLIs Virtual Product Placement TV’s Latest Disruptor?View more in TV / Video >