Editor’s Pick Artificial Intelligence How We Upgraded Adweek’s Ad-Pitching Super Bowl Bot With a Smarter, More Eerily Human AI By Patrick Kulp Ecommerce Neiman Marcus’ Digital Transformation Enters New Phase: Omnichannel Retail By Lisa Lacy BRANDSHARE What Marketers Need to Do to Maximize Streaming ROI By Tubi Beer, Spirits & Cannabis O’Doul’s and Match Are Making Dating Easier for People Who Don’t Drink By Kathryn Lundstrom BRANDSHARE What Marketers Need to Do to Maximize Streaming ROI By Tubi Latest News Voice After updates ADW-2671 Ad Technology Video Gallery in Post Leadership & Talent The Richards Group Lays Off Roughly 15% of Staff By Minda Smiley Accounts Droga5 Tops COMvergence 2020 US Creative Agency New Business Rankings By Erik Oster The Big Game The Big Game Did Tums Bring Back #Tumsworthy for This Year’s Big Game? Bingo! By David Cohen The Big Game Amazon Hints at an Alexa-Enabled Michael B. Jordan in Super Bowl Teaser By Lisa Lacy Creative Disruption For Its Super Bowl Ad, NFL Looks to the Past to Embrace the Future By Doug Zanger The Big Game DraftKings Enters 2021 Super Bowl, Its First Foray Into The Big Game By Ryan Barwick CES CES Testing cat in post By Erik Oster CES GroupM’s Kirk McDonald Discusses the Future of Thoughtful Connectivity and Relevance By Erik Oster CES What Made Virtual CES Successful for One Fitness Company By Eric Chuang CES Streaming’s Surge Fuels Frantic Measurement Updates, but a Solution Remains Elusive By Kelsey Sutton 2021 Outlook CES Testing cat in post By Erik Oster Voice How to Future-proof Against the Next Great Disruption in 2021 By Clint Tasset 2021 Outlook Zoom’s CMO Discusses What the Future of the Workplace Might Look Like By Patrick Kulp CES GroupM’s Kirk McDonald Discusses the Future of Thoughtful Connectivity and Relevance By Erik Oster Adweek Podcasts CMO Moves Delta Air Lines CMCO Shares A Flight Plan for Uncertain Times By Nadine Dietz Adweek Podcasts Adweek Podcast: How Brands Turned to Social Media in 2020 By David Griner Adweek Podcasts Adweek Podcast: Revisiting 2020’s Best Ads, Stunts and Bold Marketing Ideas By David Griner Agency of the Year Adweek Podcast: How We Picked 2020’s Agencies of the Year By David Griner Magazine 2021 Outlook What Next? Adweek’s 2021 Outlook for Media, Marketing and Tech By Adweek Staff 2021 Outlook After a Year of Turmoil, the Future of Agencies May Well Be Bright By Doug Zanger 2021 Outlook Changes Already in Motion for Brands a Year Ago Will Only Accelerate in 2021 By Diana Pearl 2021 Outlook What—and Who—Is on Marketers’ Minds for 2021? By Ko Im In case you missed it Ad of the Day A Child Unboxes His Parents’ Unlocked Handgun in This Unnerving PSA By David Griner Streaming & OTT AT&T Touts Big HBO Max Subscriber Gains, but Many of Them Aren’t Paying By Kelsey Sutton Amazon Amazon Renews Call for a $15 Federal Minimum Wage By Lisa Lacy Product Innovation Candy-Coated, Bright Pink Mac & Cheese? Kraft Cooked It Up for Valentine’s Day By T.L. Stanley The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies Creative Disruption For Its Super Bowl Ad, NFL Looks to the Past to Embrace the Future By Doug Zanger Leadership & Talent The Richards Group Lays Off Roughly 15% of Staff By Minda Smiley Accounts Droga5 Tops COMvergence 2020 US Creative Agency New Business Rankings By Erik Oster Diversity, Equity and Inclusion Portal A Deviates From Industry Standard, Promotes 4 Women to Partner With Equity By Minda Smiley Brand Marketing CES Testing cat in post By Erik Oster The Big Game Amazon Hints at an Alexa-Enabled Michael B. Jordan in Super Bowl Teaser By Lisa Lacy Platforms Twitter Just Created a Custom Font to Better Reflect Its Brand Identity By Tiffany Moustakas 2021 Outlook Zoom’s CMO Discusses What the Future of the Workplace Might Look Like By Patrick Kulp Commerce Voice After updates ADW-2671 Commerce How PayPal Is Helping Retailers Increase Revenue and Loyalty By Lisa Lacy CES These Tech Tools Are Shaping the Future of Retail By Nick Gardner Voice GameStop Shock Shows How Small Ideas—and Meme Stocks—Can Catch Fire By Steve Spalding CONVERGENT TV Streaming & OTT Wonder Woman 1984 Tops Soul in Christmas Day Streaming Face-off By Kelsey Sutton TV Upfronts WarnerMedia Sets Kids and Family Virtual Upfront for February By Mollie Cahillane CES Streaming’s Surge Fuels Frantic Measurement Updates, but a Solution Remains Elusive By Kelsey Sutton Streaming & OTT Comcast Execs ‘Optimistic’ Summer Olympics Will Go Forward After Cancellation Report By Kelsey Sutton Creativity Ad Technology Video Gallery in Post AdFreak Under Armour Launches Black History Month Collection By Kyle O’Brien Creativity This Dizzying Site Tries To Give You a Sense of What It’s Like to Live With Dyslexia By Kyle O’Brien Ad of the Day A Child Unboxes His Parents’ Unlocked Handgun in This Unnerving PSA By David Griner Inside the Brand CMO Moves Delta Air Lines CMCO Shares A Flight Plan for Uncertain Times By Nadine Dietz Inside the Brand Outlook Masterclass: Leveraging Data to Optimize the Omnichannel Experience By Luz Corona Inside the Brand Outlook Masterclass: Agility Over Speed By Luz Corona Inside the Brand How Google’s Head of Brand Accessibility Drives Change for the Disabled Community by Showing Up By Julian Gamboa Media Platforms 5 Free LinkedIn Learning Courses That Can Help Members Get Promoted By David Cohen Diversity, Equity and Inclusion TikTok Details Black History Month Initiatives By David Cohen The Big Game Did Tums Bring Back #Tumsworthy for This Year’s Big Game? Bingo! By David Cohen Life in Quarantine American Express, Resy Want You to Order Takeout on Tuesday By David Cohen Performance Marketing Experiential 3 Keys to Producing Standout Virtual Events in 2021 By Ian Zelaya The Big Game This Startup Vodka Brand Is Using OOH to Make a Splash at the Super Bowl By Ian Zelaya Performance Marketing It’s the Era of ‘The Great Reinvention.’ How Do We Keep Up? By Kyle O’Brien Performance Marketing 4 Ways AI Will Make You a Better Marketer in 2021 By Armita Peymandoust Programmatic Platforms Facebook Sees Apple’s iOS 14 Prompt and Raises With an Information Screen of Its Own By David Cohen Voice How to Future-proof Against the Next Great Disruption in 2021 By Clint Tasset Platforms TikTok Receives Gold Standard 2.0 Certification From IAB UK By David Cohen Platforms Facebook to Begin Testing Advertiser Topic Exclusion Controls By David Cohen
