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Stanley Politics Media Buyers Are Practicing ‘Careful Calibration’ Amid More Political Tumult By Ronan Shields & Lucinda Southern The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies Agencies Agencies Are Gaining More Clarity on How to Remain Valuable for Marketers By Minda Smiley Agencies After a Year of Turmoil, the Future of Agencies May Well Be Bright By Doug Zanger Agencies What We Can Learn from the Mistakes Made in 2020 By Steve Landsberg Agencies Mother Launches Its Own Media Agency By Erik Oster Brand Marketing 2021 Outlook Marketers Bet on Which Pandemic-Inspired Behaviors Have the Most Staying Power By Paul Hiebert Brand Marketing Which Quarantine-Fueled Technologies Will Outlast the Pandemic? By Patrick Kulp Brand Marketing What Next? 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We Do, Too By Stephanie Paterik Commerce Commerce How Retailers Were Forced to Modify Their Playbooks for Handling Crises By Richard Collings Commerce This Limited Edition Collection Honors the Legacy of Dr. Martin Luther King, Jr. By Lisa Lacy CES These 5 Priorities Reshaped Walmart’s Business in 2020 By Lisa Lacy Commerce Inside Marc Lore’s Walmart Legacy By Lisa Lacy CONVERGENT TV Convergent TV From Ad Loads to Upfronts, the TV Industry Braces for Another Wild Ride in 2021 By Jason Lynch CES WandaVision Ushers In Streaming’s Franchise-Dominated Future By Kelsey Sutton Programming & Performance How Covid-19 Has Changed The CW—and When Its Schedule Could Return to Normal By Jason Lynch CES Philo, Which Streams Discovery’s Cable Networks, Isn’t Worried About Discovery+ By Mollie Cahillane Creativity Creativity What to Expect in Post-Pandemic Production After a Year That Altered Almost Everything By David Griner Creativity Wallace and Gromit Embark on an Augmented Reality Adventure in Inventive New Game By Patrick Kulp Creativity In One Continues Shot, VWs Hypnotic Ad Tells the History of Transportation By Sara Spary CES Trump’s Great Deplatforming; The World’s Most Expensive Art Piece: Thursday’s First Things First By Jess Zafarris Inside the Brand Inside the Brand Walgreens and Mattel Share How Their Brands Have Evolved at CES 2021 By Luz Corona Inside the Brand The Secret Behind NTWRK CEO’s Success: Asking for Forgiveness By Luz Corona Inside the Brand RBI Global CMO Fernando Machado Takes Us Inside Burger King’s ‘Timeless’ Rebrand By Heide Palermo Inside the Brand Networking as Self-Care and More from Bayer Marketing Chief Patricia Corsi By Luz Corona Media Platforms Pinterest Rolls Out Dynamic Creative Ad Specialty By David Cohen 2021 Outlook ‘Agility in Their DNA’: How Media Companies Will Lean Into Their Strengths By Lucinda Southern Platforms Taboola Gets Into the Stories Game With Beta Release of Taboola Stories By David Cohen Platforms WhatsApp Pushes Back Feb. 8 Deadline to Accept Its New Terms By David Cohen Performance Marketing Performance Marketing Smush Test Voice How to Impact Diversity When All Brands Are at Stake By Ty Heath CES 4 Health Innovations From CES 2021 Influenced by the Pandemic By Breana Mallamaci Ecommerce Marketing Platform Klaviyo Now Offers PrestaShop Integration By Ian Zelaya Programmatic 2021 Outlook Ad Tech Is Primed for Its Own Roaring ’20s By Ronan Shields CES ‘Some Form of Programmatic’ Is the Future of All Advertising, Says Marc Pritchard By Andrew Blustein The Big Game How Should Brands Make Up for 2020 With Super Bowl Spots? 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