Editor’s Picks

Brand Marketing

Budweiser’s New Interactive Concert Series Features the Hits of Happier Days

By Ian Zelaya

Day 2 of ViacomCBS’ virtual upfront presentation focused on CBS and CBS All Access shows that still aren’t able to resume production.

Diversity & Inclusion

Skittles Goes Colorless, Giving Up the Rainbow for LGBTQ Pride Partnership with GLAAD

By Mary Emily O'Hara

Awards & Recognition

FCB Chicago, TBWA\Media Arts Lab and BBDO Win Top Honors at ADC Awards

By Minda Smiley

The Way Forward

3 Restaurant and Retail Takeaways From Adweek Presents: The Way Forward

By Kathryn Lundstrom

Adweek Together

Adweek Together: Wedding Season on Hold

By Chris Ariens

This Week’s Issue

Coronavirus

Marketers Likely to Decrease Spend on Diverse Suppliers Due to Covid-19, ANA Says

By Patrick KulpDoug ZangerMinda Smiley

bubbles of pink with people sectioned off inside of and outside of the bubbles

40 Years Bold

Too Many Women Still Feel Vulnerable Working in Advertising

By Christena J. Pyle

Coronavirus

Condé Nast Lays Off or Furloughs Nearly 200 Staffers

By Kathryn LundstromKathryn Lundstrom

Ad of the Day

‘Empire State of Mind’ Makes First Ad Appearance as an Anthem to NYC Healthcare Heroes

By David GrinerDavid GrinerDavid Griner

Promoted Content from Twitter

5 Ways to Capitalize on the Conversations You’re Hearing on Social

Coronavirus

Coronavirus

How Jet.com Prepared Walmart for the Coronavirus Pandemic

Diversity & Inclusion

Marketers Likely to Decrease Spend on Diverse Suppliers Due to Covid-19, ANA Says

By Minda Smiley

Coronavirus

Programmatic Ad Spend Down 9% Since Beginning of 2020, Driven by Travel and Auto

By Andrew Blustein

Coronavirus

Retail Sales in the U.S. Plummet a Record 16.4% in April

By Mónica Marie Zorrilla

Adweek Together

Adweek Together

Adweek Together: Wedding Season on Hold

By Chris Ariens

Adweek Together

Adweek Together: The Future of the Influencer

By Chris Ariens

Adweek Together

Adweek Together: Health First, Taxes Later

By Chris Ariens

Adweek Together

Adweek Together: Connecting Marketers With Consumers

By Chris Ariens

Adweek Together | March 24, 2020

As we continue to keep the industry updated through reporting, insights, ti

Sponsored Posts

Mom Gamers Rising

By Activision Blizzard Media

Is Your Agency Ready for a Recession?

By Adweek Content Studio

Protected: For Next-Level Campaigns, Leverage the Power of Prediction

By Dave Neway, Head of Marketing, IBM Watson Advertising

What the Heck Is a CBO and Why Should You Care?

By Kirk McDonald, CBO, Xandr

Partner Experts

3 Ways Virtual Events Build Stronger Communities

By Johanna Bauman

COVID-19 Has Created a Crisis of Context for Advertisers

By Johanna Bauman

Uncovering a True Identity Solution Requires Industry-Wide Collaboration

By Johanna Bauman

Reimagining Retail in a Privacy-Led, Omnidata Environment

By Johanna Bauman

In Case You Missed It

AdFreak

Burger King Gives Bronx Residents Free Whoppers for Tolerating the ‘Joker Stairs’

By David Griner

Coronavirus

Condé Nast Lays Off or Furloughs Nearly 200 Staffers

By David CohenKathryn Lundstrom

Ad of the Day

‘Empire State of Mind’ Makes First Ad Appearance as an Anthem to NYC Healthcare Heroes

By David GrinerDavid Griner

Adweek Instagram

Old Navy Donates $30 Million in Clothing to Struggling Families

By Brandy ShaulSara Spary

Digital

Condé Nast Pins Revenue Growth on New Data Offering

By Sara Jerde

The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace

GET STARTED TODAY

Agencies

Awards & Recognition

FCB Chicago, TBWA\Media Arts Lab and BBDO Win Top Honors at ADC Awards

By Minda Smiley

Life in Quarantine

Agency Pros Share Crucial Advice for New Graduates Entering the Industry

Agencies

BMW Chooses Anomaly London as Lead Global Agency for Mini Brand

By Minda Smiley

Voice

Mental Well-Being Is a Privilege and Needs to Be Approached as Such

Brand Marketing

Voice

How Advertisers Should Adjust Strategies for the At-Home Audience

Adapting to Crisis

Budweiser’s New Interactive Concert Series Features the Hits of Happier Days

AdFreak

As Electric Bikes Boom in Popularity, Specialized Fuels the Trend With a Jab at Trump

Diversity & Inclusion

#PridePledge Asks Corporations to Pivot Funds They Aren’t Using on Pride Festivals This Year

By Mary Emily O'Hara

Creativity

Life in Quarantine

Britain’s Royal Family Joined Celebs to Broadcast Mental Health PSA On Every UK Radio Station

Ad of the Day

Lizzo Covers The Beatles for Facebook’s Ad Launching Messenger Rooms

By David Griner

Life in Quarantine

Wunderman Thompson Releases 8 Hours of Agency Office Noise on SoundCloud

By Patrick Kulp

Creativity

Luxury Retailer Montblanc Is Blanketing Its Storefronts With Notes to Essential Workers

By Minda Smiley

Digital

Social Pro Daily

Facebook Users Reached Back Into the Past in April 2020

Social Pro Daily

Guidelines Updated on Usage of Music in Facebook Live, Instagram Live Videos

Publishers & Platforms

Condé Nast Pins Revenue Growth on New Data Offering

Publishers & Platforms

Facebook Acquires Giphy, Which Will Become Part of Instagram

Inside The Brand

A community for marketers to learn, grow and be inspired

Programmatic

Ad Tech & Mar Tech

Samsung’s Smart TV Inventory Now Available Programmatically

By Andrew Blustein

Coronavirus

Programmatic Ad Spend Down 9% Since Beginning of 2020, Driven by Travel and Auto

By Andrew Blustein

Coronavirus

Integral Ad Science Lays Off Nearly 10% of Its Staff

By Andrew Blustein

Ad Tech & Mar Tech

Unlike TV, Almost All Viewers Are Present for Digital Video Ads

By Andrew Blustein

Retail

Diversity & Inclusion

Skittles Goes Colorless, Giving Up the Rainbow for LGBTQ Pride Partnership with GLAAD

By Mary Emily O'Hara

The Way Forward

3 Restaurant and Retail Takeaways From Adweek Presents: The Way Forward

By Kathryn Lundstrom

Adweek Together

Adweek Together: Wedding Season on Hold

By Chris Ariens

Coronavirus

How Jet.com Prepared Walmart for the Coronavirus Pandemic

TV / Video

TV Upfronts

Disney Returns Ad Sales Division to Media Networks Group Following Kevin Mayer’s Exit

Streaming & OTT

Hulu Gets Disney-fied User Interface Upgrade

By Kelsey Sutton

TV Upfronts

ViacomCBS Offers Optimistic Outlook on Fall TV’s Return in Day 2 of Upfront Event

By Kelsey Sutton

TV Upfronts

ViacomCBS Stresses Power of Combined Portfolio in Day 1 of Virtual Upfront

By Kelsey Sutton