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Two-Year Wait: Sears Commits – Puts $15-20-Mil. Apparel Biz Up for Grabs

Brand Marketing

Sears, Roebuck & Co.’s two-year flirtation with having an outside agency take a shot at part of its business, finally became official last week when the company announced it would [...]

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Porsche looks west <b>By David Kiley and Fara Warne</b><br clear="none"/><br clear="none"/>Porsche Cars North America, last week began meeting with West Coast shops in a review for the $18-million account that will include 10 agencies from San Diego to Se

Brand Marketing

Joel Ewanick, U.S. marketing manager at Porsche, which unexpectedly fired Fallon McElligott/ Minneapolis two weeks ago, said he has been soliciting agency reels and quietly identifying contenders for about eight [...]

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Red all over <b>By Stephen Bar</b><br clear="none"/><br clear="none"/>After 10 years of publication, ‘USA Today’ has yet to turn a profit. But that could change as more advertisers learn to appreciate the paper.

Brand Marketing

In the most aggressive effort yet to give advertisers an intimate feel for its operation, USA Today brought more than 300 agency executives and clients to its suburban Washington headquarters [...]

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Market makers: the people who move the syndication market

Brand Marketing

When the forces of television’s syndication market descend upon San Francisco this week for the annual auction/swap meet of programming known a… Dick HobbsLeo BurnettEveryone, it seems, has a fish [...]

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What a tangled web we adfolks weave <b>By Andrew Jaff</b><br clear="none"/><br clear="none"/>The Inaugural, especially when power passes to the backbenchers, says historian Peggy Noonan, should be a seminal event. It’s a valedictory for a nation, which ha

Brand Marketing

The next day New York Times columnist William Satire lamented that there were no “ask nots” in the speech: “Clinton’s address had a theme and shape that satisfied, a length [...]

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Anti-Puff Ads Work: No Ifs, Ands or Butts <b>By Robin Meyerowit</b><br clear="none"/><br clear="none"/>SAN FRANCISCO – A study just released by UC San Francisco found that the sharp decline in cigarette purchases slowed dramatically since the state stoppe

Brand Marketing

New ads for the California State Anti-Smoking campaign are set to launch Feb. 4, by Livingston + Keye/L.A., after a 9-month-long hiatus due in part to the governor’s attempt to [...]