Alt Image Text

The burger blues: food poisoning has suppliers worried <b>By Kathy Tyre</b><br clear="none"/><br clear="none"/>Concern about the Jack In The Box-Vons food poisoning crisis i s running so high among a variety of meat suppliers that not only fastfood compan

Brand Marketing

A month after the Jack In The Box incident, which killed two people and left hundreds of others with food poisoning from contaminated meat supplied by Vons, businesses have reason [...]

Alt Image Text

HIGH-TECH TREK: Western Shops to Talk With Microsoft About Its $22-Mil. Account <b>By Kathy Tyre</b><br clear="none"/><br clear="none"/>Software giant Microsoft has agreed to meet with several West Coast agencies interested in pitching its estimated $22-m

Brand Marketing

The company may be examining all of its marketing relationships as it seeks to manage its rapid growth and tame its renegade image. There are also reports of upheaval in [...]

Alt Image Text

L.A. Top Political Ad Market

Brand Marketing

LOS ANGELES – With $19.2 million in political advertising volume on local TV stations, L.A. was the leading political ad spending market in the country in 1992, according to the [...]

Alt Image Text

Headlands Goes to Heartland For Blue Cross Campaign

Brand Marketing

SAN FRANCISCO – Last year S.F. startup Headlands Communications went up against Chicago’s J. Walter Thompson and Foote, Cone & Belding to win the $5-million Blue Cross of Illinois account. [...]

Alt Image Text

SW Bell Yellow Pages Hits Right Note: Ketchum Campaign Puts the Word ‘SWBYPS’ on Everyone’s Lips

Brand Marketing

SAN FRANCISCO – When the operators at St. Louis-based Southwestern Bell Yellow Pages asked if the Hoping to sidestep the competition, which has proliferated in recent years, Ketchum decided to [...]

Alt Image Text

GMO Corrals Black Angus Restaurants

Brand Marketing

SAN FRANCISCO – An on-again, off-again review that began in L.A. and moved to S.F. ended last week when Stuart Anderson’s Black Angus and Cattle Company Restaurants awarded the creative [...]