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Back to Burnett: McDonald’s moves $25-mil. ‘tweens’ assignment from DDB Needham <b>By Jim Kir</b><br clear="none"/><br clear="none"/>Pat Fallon’s plan to re-focus Fallon McElligott/Minneapolis has apparently caused a casualty.

Brand Marketing

Pat Burnham, the first outside creative hired at Fallon McElligott Rice in 1981, quit last week and said that he is exploring options in the commercial directing field.However, insiders said [...]

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Proctor & Gamble said to be interested in Estee Lauder

Brand Marketing

NEW YORK–Procter & Gamble has already made a big splash in the mass market cosmetics and fragrance market. Now it wants cachet….In a move which could spell a major shift [...]

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Garfinkel draws on old friends in building Lowe creative department

Brand Marketing

Soft-drink war watchers were intrigued last week by the hiring of five new creative people at Lowe & Partners. It was the most junior of the hires, however, that really [...]

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Bailing out: Burnham resigns from Fallon McElligott <b>By Jim Kir</b><br clear="none"/><br clear="none"/>McDonald’s last week took its $25-million “tweens” assignment away from DDB Needham Chicago and handed it back to Leo Burnett. The assignment, for the

Brand Marketing

At the same time, Needham was able to pick up a dinner assignment from Barnett and will retain most of its promotional work. The whole exchange is more or less [...]

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“Infomercials: a market in transition” <b>By Barry J. Cutle</b><br clear="none"/><br clear="none"/>Think about the last time you saw the Fuller Brush man or the Avon lady, and you will have a good idea about where some infomercials are coming from. Visit

Brand Marketing

The FTC’s focus on the future is no accident. In October 1991, in conjunction with the 10th anniversary of National Consumers Week, the Commission co-sponsored a symposium titled “Consumer Protection [...]

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New owner, editor plan fresh direction for ‘Post’ <b>By Hanna Liebma</b><br clear="none"/><br clear="none"/>NEW YORK–The New York Post will be moving away from the slashing sensationalism that has been the paper’s hallmark since it was bought by Rupert M

Brand Marketing

“It’11 be a different paper in a month,” said Hamill. The Post will become a “tabloid-plus that will retain all the great classic slam-bang tabloid spirit.” The aim, he added, [...]