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Agency Alliance Scores Boehringer Mannheim Win <b>By Scott Hum</b><br clear="none"/><br clear="none"/>CHICAGO – An alliance between full-service advertising agency Grant/Jacoby and promotion agency August, Bishop & Meier, both Chicago, has yielded its fir

Brand Marketing

The agencies’ plan is for the Boehringer assignment – trade advertising and in-store materials supporting the introduction of a blood glucose monitor – to be only the first of several […]

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Target Stores’ Greatland Brand Under Scrutiny

Brand Marketing

MINNEAPOLIS – Target Stores Inc. based here is quietly using its new Greatland stores, recently opened in Chicago, to experiment with broader food merchandising, including a private label food line.The […]

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Anheuser-Busch Set to Launch New Bud Tag

Brand Marketing

ST. LOUIS – Anheuser-Busch is set to unveil new advertising for its flagship Budweiser brand this week. As reported A-B is dumping its current ‘Nothing Beats a Bud,’ tagline used […]

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Leaf Branches Out In New Directions — Signs First Spokesperson; Adds First Hockey Card Line <b>By Beth Heitzma</b><br clear="none"/><br clear="none"/>BANNOCKBURN, ILL. – Leaf Inc., maker of at least two American favorites – candy and baseball cards – bre

Brand Marketing

Leaf has signed Chicago White Sox first baseman Frank Thomas as spokesman for its Leaf Set line of premium baseball cards. Thomas is featured in a campaign breaking next week […]

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Estee Lauder Seeks New Supermodel <b>By Michael McCarth</b><br clear="none"/><br clear="none"/>NEW YORK – The face of Estee Lauder is about to change, with longtime spokesmodel Paulina Porizkova on her way out.

Brand Marketing

Cosmetics industry sources said last week that Estee Lauder is hunting for a new supermodel – and perhaps a new look – to replace the famed Paulina, with her cool, […]

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Kate Jackson Signed by Lincoln-Mercury

Brand Marketing

DETROIT – Young & Rubicam here signed actress Kate Jackson to be commercial spokesperson for Lincoln-Mercury dealers. Jackson will appear in ads in the 14-state Great Lakes region to start. […]