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The Final Four — Blue Shield Narrows List in Review <b>By Shelly Garci</b><br clear="none"/><br clear="none"/>The four finalists in the closely guarded review for the $12-million Blue Shield of California account barely had time to celebrate making it to

Brand Marketing

The four shops believed to have made the cut from a list of nine are Katsin/Loeb, Mandelbaum Mooney Ashley and and Saatchi & Saatchi/Pacific, along with incumbent Coleman & Christison, […]

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Levi Launches Hispanic Campaign

Brand Marketing

SAN FRANCISCO – Levi Strauss & Co. launches a new Hispanic ad campaign on Spanish language television nationwide and on billboards, bus shelters and urban panels in 23 markets. The […]

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Dial Teams Up With Beach Boys

Brand Marketing

PHOENIX, ARIZ. – The Dial Corp. is launching its first music marketing program this summer with its Tone Soap business. The company will sponsor the Beach Boys in 23 markets. […]

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Gap Goes for New Rap — Store Shops Indie Agencies for TV Push <b>By Kathy Tyrer and Shelly Garci</b><br clear="none"/><br clear="none"/>Gap Inc. last week quietly began contacting ad agencies with an invitation to pitch its account.

Brand Marketing

Wieden & Kennedy/Portland, Ore. and Heater Easdon Advertising, the fledgling shop formed by Bill Heater and Don Easdon in Milltown, Mass., are believed to be among the agencies sources said.The […]

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C&W, W&K Take Home Northwest Addies

Brand Marketing

SEATTLE – Cole & Weber/Seattle, and Portland, Ore. agencies Wieden & Kennedy and Borders, Perrin & Norrander dominated the Northwest Addy Awards here. C&W took home 34 awards, including 3 […]

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Clorox Makes Assignments Official

Brand Marketing

OAKLAND – Clorox Co. last week announced a previously anticipated shifting of agency assignments that means a significant boost in business to Foote Cone & Belding and Young & Rubicam, […]