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Grey day

Brand Marketing

Anheuser-Busch is looking outside its regular stable of agencies in an effort to help develop new products to offset its flat sales for Budweiser and Bud Dry. Sources said that […]

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McCann cashes in with L’Oreal, Chesebrough brands <b>By Michael McCarth</b><br clear="none"/><br clear="none"/>NEW YORK–McCann-Erickson Worldwide is cashing in on new product assignments from its two biggest beauty clients and is said to be reclaiming a

Brand Marketing

McCann will take the lead on the rollout of L’Oreal’s new Studio Care Lite Step, a hair conditioning brand from the L’Oreal Hair Care division which will receive roughly $14 […]

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Silk Cut cigarettes readies move on premium segment

Brand Marketing

NEW YORK–The super-premium British cigarette Silk Cut, known for its witty, elegant advertising in Europe, is in the first stages of making an agg…Silk Cut is the No. 2 brand […]

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The Kennedy mystique <b>By Noreen O’Lear</b><br clear="none"/><br clear="none"/>As the lesser-known half of the country’s most groundbreaking creative agency, has decided to retire from the business while still in mid-career. Just how did this denim-weari

Brand Marketing

Ask Martha Littleton, a former Wieden & Kennedy staffer, about her favorite memories of the Portland agency, and she’ll describe a workplace so relaxed that on her first day even […]

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Captain Ron <b>By David Care</b><br clear="none"/><br clear="none"/>It’s his first foray into TV broadcasting, but Ronald Perelman’s coinvestors tout his $100 million investment to gain control of SCI Television–the biggest owner of CBS-affiliated statio

Brand Marketing

The New York financier and his lieutenants won’t articulate that vision. But others in the know aren’t discouraging rumors that SCI’s seven stations could be the cornerstone of a fifth […]

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End of an era in Japanese ads <b>By Dave Barrage</b><br clear="none"/><br clear="none"/>TOKYO–Average middle-aged men have replaced invincible corporate warriors and women in the lead roles of Japanese television commercials, reflecting the reality of re

Brand Marketing

The new “everyday man” commercials reflect the fact that Japanese office workers put in little or no overtime, are less consumed by their jobs, entertain clients less often–and less lavishly–and […]