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J&J admits DDB Needham to the inner sanctum <b>By Alison Fahe</b><br clear="none"/><br clear="none"/>NEW YORK–After six years as little more than a tiny blip on Johnson & Johnson’s screen, DDB Needham has been welcomed into the consumer products company’

Brand Marketing

As part of last week’s advertising agency realignment, DDB Needham was awarded two big-name brands: Shower to Shower and Clean & Clear. Although domestic billings are said to be in [...]

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Mills Looks to Fill Creative Gap Frakes Leaves Behind

Brand Marketing

BLOOMFIELD HILLS, MICH. – The next project for new Ross Roy president-ceo Peter Mills is to find someone to oversee its creative department.Last week the agency announced the retirement of [...]

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Philip Morris Explains Price Cuts In New Direct Mail Campaign

Brand Marketing

CHICAGO – Philip Morris’ commitment to its price cuts and promotions is putting Leo Burnett Co.’s integrated capabilities to the test.Beginning Aug. 9, Burnett will launch what may be the [...]

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Corbett Believed to Have Upjohn AIDS Assignment

Brand Marketing

CHICAGO – Healthcare agency Frank J. Corbett here is believed to have won a substantial international assignment from the Upjohn Co. to handle the marketing of one or more of [...]

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Staffers Cut In W.B. Doner Restructuring

Brand Marketing

BALTIMORE – Restructuring and some cutting in W.B. Doner’s co-headquarter offices here and in Detroit has streamlined operations and cut about seven agency staffers.The restructuring was most dramatic in Detroit, [...]

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Marc Advertising Breaks Major Promo

Brand Marketing

PITTSBURGH – DeBartolo Corporation, Youngstown, Ohio, a large shopping mall management and development company, is launching a back-to-school consumer promotional and merchandising program co-sponsored with Crystal Pepsi on Aug. 2. [...]