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Advantage: McCann <b>By Cathy Taylo</b><br clear="none"/><br clear="none"/>In both a major coup and a signal of major strategic change, McCann-Erickson Worldwide has named 34-year-old J. Walter Thompson executive Peter Kim to the new post of vice chairman

Brand Marketing

“I see it as a great opportunity to go to the world’s largest global ad agency and make a difference in the quality of the strategic thinking that the agency [...]

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Pfizer takes a good, long look at its agency roster

Brand Marketing

Pfizer is continuing to take a good, long look at its agency roster, reviewing accounts at both Avrett, Free & Ginsberg and Ally & Gargano, in addition to putting a [...]

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Cash-poor Russian media debate funding <b>By Genine Babakia</b><br clear="none"/><br clear="none"/>MOSCOW–Officials from 90 television and radio stations throughout Russia interrupted their summer vacations to gather in Moscow earlier this month to discu

Brand Marketing

For months Russia’s airwaves have been caught in the middle of a political tug-of-war between President Yeltsin and his opponents in Parliament. In an attempt to wrest control of the [...]

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Tetley refashions its coffee lines: Bustelo and Medaglia d’Oro move to capture share of gourmet coffee market <b>By Gerry Khermouc</b><br clear="none"/><br clear="none"/>NEW YORK Both the Cuban and the Italian wings of the Tetley coffee family are looking

Brand Marketing

Miami-based Bustelo, launched in New York in 1928 by a young Cuban emigre, has spent $18 million upgrading its roasting capabilities and is ready to launch a Specialty Coffee Division [...]

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Mattel’s F-P deal: consolidated media? <b>By Richard Brunell</b><br clear="none"/><br clear="none"/>CHICAGO–Mattel Inc.’s proposed acquisition of Fisher-Price if approved-will most likely to lead to a consolidation of media planning and buying. “It’s sti

Brand Marketing

A media consolidation by Mattel is good news for Ogilvy & Mather’s Los Angeles office. O&M/L.A. handles about two-thirds of Mattel’s planning needs and has AOR buying assignments for spot, [...]

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OUT THERE — Hand to hand: Personal Digital Assistants offer big technology in a palm-sized package, but their success may hinge upon the viability of PDAs as an ad medium <b>By Michael Schrang</b><br clear="none"/><br clear="none"/>When the Apples, AT&Ts

Brand Marketing

Without question, high-tech marketers today are less interested in getting onto your desktop and laptop than they are in getting into your pants. Personal Digital Assistants like Apple’s Newton, AT&T’s [...]