Advantage: McCann By Cathy Taylo In both a major coup and a signal of major strategic change, McCann-Erickson Worldwide has named 34-year-old J. Walter Thompson executive Peter Kim to the new post of vice chairman

Brand Marketing

August 30, 1993

“I see it as a great opportunity to go to the world’s largest global ad agency and make a difference in the quality of the strategic thinking that the agency [...]

Brand Marketing

Pepsi goes to the max in Australia

By Adweek Staff

Brand Marketing

Boks: dress threads By Alison Fahe NEW YORK–Charged with establishing a global identity for the one-year-old Boks brand, Ammirati & Puris’ first work for the casual shoe line aims it squarely at the twentysomethi

By Adweek Staff

Brand Marketing

Miller: clear doubts By Gerry Khermouc NEW YORK–After an initial burst of consumer curiosity about Clear beer fizzled this summer, Miller Brewing has refocused its advertising on the beverage’s low-carbohydrate c

By Adweek Staff

Brand Marketing

Ogilvy & Mather mulls life after fast food By David Kile NEW YORK–Ogilvy & Mather, which two weeks ago was in the restaurant business with Hardee’s and Shoney’s, now finds itself with an empty plate as both chain

By Adweek Staff

Pfizer takes a good, long look at its agency roster

Brand Marketing

By Alison Fahey

August 30, 1993

Pfizer is continuing to take a good, long look at its agency roster, reviewing accounts at both Avrett, Free & Ginsberg and Ally & Gargano, in addition to putting a [...]

Cash-poor Russian media debate funding By Genine Babakia MOSCOW–Officials from 90 television and radio stations throughout Russia interrupted their summer vacations to gather in Moscow earlier this month to discu

Brand Marketing

By Adweek Staff

August 30, 1993

For months Russia’s airwaves have been caught in the middle of a political tug-of-war between President Yeltsin and his opponents in Parliament. In an attempt to wrest control of the [...]

Tetley refashions its coffee lines: Bustelo and Medaglia d’Oro move to capture share of gourmet coffee market By Gerry Khermouc NEW YORK Both the Cuban and the Italian wings of the Tetley coffee family are looking

Brand Marketing

By Adweek Staff

August 30, 1993

Miami-based Bustelo, launched in New York in 1928 by a young Cuban emigre, has spent $18 million upgrading its roasting capabilities and is ready to launch a Specialty Coffee Division [...]

Mattel’s F-P deal: consolidated media? By Richard Brunell CHICAGO–Mattel Inc.’s proposed acquisition of Fisher-Price if approved-will most likely to lead to a consolidation of media planning and buying. “It’s sti

Brand Marketing

By Adweek Staff

August 30, 1993

A media consolidation by Mattel is good news for Ogilvy & Mather’s Los Angeles office. O&M/L.A. handles about two-thirds of Mattel’s planning needs and has AOR buying assignments for spot, [...]

OUT THERE — Hand to hand: Personal Digital Assistants offer big technology in a palm-sized package, but their success may hinge upon the viability of PDAs as an ad medium By Michael Schrang When the Apples, AT&Ts

Brand Marketing

By Adweek Staff

August 30, 1993

Without question, high-tech marketers today are less interested in getting onto your desktop and laptop than they are in getting into your pants. Personal Digital Assistants like Apple’s Newton, AT&T’s [...]