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National Agency Report Cards

Brand Marketing

HOW THE REPORT CARDS WORKThis year, Adweek tried to make the grading process among agencies more equitable. We graded multiple-office, national and international agencies with billings of more than $500 [...]

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MIDWEST Agency Report Cards

Brand Marketing

BAYER BESS VANDERWARKEROverall Billings: Up 8.5%, to $173.8 million……………………………………… C+New Business: None…………………….. FGrowth from Existing Business: Up 16.1%, or $25.8 million……………….. BBusiness Lost: $12.2 million, primarily Ameritech…………………………….. CCreativity: Overall, reel [...]

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NATIONAL AGENCY REPORT CARDS

Brand Marketing

BATESOverall Billings: Down slightly, to $1.2 billion………………… DNew Business: Warner-Lambert, Cunard, $95 million…… BGrowth from Existing Business: About $50 million, or 5%. C+Business Lost: TWA, Best Foods, others, $80 million…… [...]

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West Agency Report Cards

Brand Marketing

ANDERSON & LEMBKEOverall Billings: Up 29%, to $131 million…………………………………………..ANew Business: $89 million including Microsoft, Legent, Wells Fargo…..A+Growth From Existing Business: Up $8 million…………………………………….C+Business Lost: $34 million, mostly tech clients whose [...]

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New England Agency Report Cards

Brand Marketing

ARNOLD FORTUNA LAWNER & CABOTOverall Billings: Up 11.3% to $365 million……………………………………. BNew Business: VideoGuide, Hood, Blue Shield, N.Y. $14 million…… CGrowth from Existing Business: Up $30 million……………………………… BBusiness Lost: Allied, [...]