TOP 2000 SUPERBRANDS “96
Brand Marketing
1994 1993 %Rank Brand total total change1001. Caress Toilet Soap 8.0 12.0 -331002. Estee Lauder Fruition Trip React Comp. 8.0 8.1 -21003. Felbatol Epilepsy Medication 8.0 0.8 9561004. Max Factor [...]
SuperBrands 96 Category Ranking: AUTOMOBILES
Brand Marketing
Import LuxuryAcura’s Integra, with a 14.8% jump in sales from 1993, heads the list. TheEuropeans, with more aggressive advertising and marketing, updated productsand better pricing, made a strong showing. Brand [...]
SuperBrands “96 Category Ranking: ENTERTAINMENT
Brand Marketing
Network TVEven without a breakout hit, ABC remains at the top. CBS, struggling againstaggressive Fox, has been passed in ratings (not sales) by NBC, which developednew hit shows ER and [...]
SuperBrands “96 Category Ranking: ENTERTAINMENT
Brand Marketing
Movie StudiosDisney roared to the top on the strength of The Lion King, along with other familyfare, Angels in the Outfield, D2: The Mighty Ducks and The Jungle Book. Paramountleapfrogged [...]
SuperBrands “96 Category Ranking: YOUTH
Brand Marketing
Video maker Nintendo beat back Sega’s assault while Mattel rode Lion King-sized toysales to surge ahead of Hasbro. Brand Co. Name, Location Lead Agency, Location Sales (billions) Media Exp. (millions)1 [...]
SuperBrands “96 Category Ranking: AIRLINES
Brand Marketing
AirlinesChart rankings remain unchanged from a year ago, but overall profits are up in anindustry long gutted by fare wars and price-sensitive fliers. Brand Co. Name, Location Lead Agency, Location [...]