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TOP 2000 SUPERBRANDS “96

Brand Marketing

1994 1993 %Rank Brand total total change1001. Caress Toilet Soap 8.0 12.0 -331002. Estee Lauder Fruition Trip React Comp. 8.0 8.1 -21003. Felbatol Epilepsy Medication 8.0 0.8 9561004. Max Factor [...]

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SuperBrands 96 Category Ranking: AUTOMOBILES

Brand Marketing

Import LuxuryAcura’s Integra, with a 14.8% jump in sales from 1993, heads the list. TheEuropeans, with more aggressive advertising and marketing, updated productsand better pricing, made a strong showing. Brand [...]

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SuperBrands “96 Category Ranking: ENTERTAINMENT

Brand Marketing

Network TVEven without a breakout hit, ABC remains at the top. CBS, struggling againstaggressive Fox, has been passed in ratings (not sales) by NBC, which developednew hit shows ER and [...]

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SuperBrands “96 Category Ranking: ENTERTAINMENT

Brand Marketing

Movie StudiosDisney roared to the top on the strength of The Lion King, along with other familyfare, Angels in the Outfield, D2: The Mighty Ducks and The Jungle Book. Paramountleapfrogged [...]

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SuperBrands “96 Category Ranking: YOUTH

Brand Marketing

Video maker Nintendo beat back Sega’s assault while Mattel rode Lion King-sized toysales to surge ahead of Hasbro. Brand Co. Name, Location Lead Agency, Location Sales (billions) Media Exp. (millions)1 [...]

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SuperBrands “96 Category Ranking: AIRLINES

Brand Marketing

AirlinesChart rankings remain unchanged from a year ago, but overall profits are up in anindustry long gutted by fare wars and price-sensitive fliers. Brand Co. Name, Location Lead Agency, Location [...]