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MIDWEST AGENCY REPORT CARDS

Brand Marketing

Bayer Bess VanderwarkerFinancial DBillings down 2% to $170 million. Lost Boston Market early in the year. Won G. Heileman”s Old Style and Rainier brands. Estimated revenues flat at $17 million.Creative [...]

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The Midwest”s biggest gainers of 1995

Brand Marketing

Position Agency$ increase %change 1995 billings1 Leo Burnett, Chicago 258,500 11.6% 2,484,8402 DDB Needham, Chicago 184,067 27.6% 851,0143 Campbell-Ewald, Warren, MI 180,566 27.2% 843,5664 Campbell Mithun Esty, Minneapolis 134,600 27.0% [...]

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EAST AGENCY REPORT CARDS

Brand Marketing

Avrett, Free & GinsbergFinancial C+Billings were up 7% to $370 million, primarily due to additional business from existing clients. Revenues rose 8% to $46 million.Creative C+Agency made short strides in [...]

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SOUTHWEST REPORT CARDS

Brand Marketing

Ackerman McQueenFinancial CBillings up 3% to $105 million; revenues static at $15 million. Won Thrifty Rent-A-Car and Southwestern Bell; new work for Premier Parks. Lost Remington Park and Purolator.Creative BSouthwestern [...]

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West”s Biggest Gainers of 1995

Brand Marketing

Position Agency Location$ increase %change 1995 billings1 Bozell/Salvati Montgomery Sakoda, Costa Mesa, CA139,000 137.6% 240,0002 Wieden & Kennedy, Portland, OR135,000 48.2% 415,0003 Foote, Cone & Belding, San Francisco72,500 13.2% 620,5004 [...]

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Southeast”s biggest gainers of 1995

Brand Marketing

Postition Agency Location$ increase %change 1995 billings1 Harris Drury Cohen, Fort Lauderdale, FL34,250 64.2% 87,6002 Gold Coast, Miami33,050 65.9% 83,2003 Zimmerman & Partners, Fort Lauderdale, FL23,700 29.4% 104,4004 Ogilvy & [...]