This is a Profile

America’s Super Brands ’97

Brand Marketing

Rank……Brand………………………………..1995 Total…..1994 Total……% Change1,426…..ITT Corp…..7.63…..5.29…..441,427…..Dow Bath Cleaner …..7.63…..5.57…..371,428…..Kaufmanns Apparel Women …..7.63…..6.37…..201,429…..Post Alph-Bts&Mrs Alph-Bt Crl …..7.62…..6.04…..261,430…..Volkswagen Autos-Jetta …..7.62…..38.71…..-801,431…..Kraft Velveeta Cheese Spread …..7.61…..14.00…..-461,432…..Nestle Morsels …..7.61…..10.62…..-281,433…..Bob Evans Farms Restaurant …..7.61…..7.03…..81,434…..Injury Helpline Phone Service […]

This is a Profile

SuperBrands 97 Category Ranking: FOOD

Brand Marketing

Food companies continued the march back to basics, focusing efforts on core brands. The biggest shift happened in the cereal aisle, where Kraft Foods’ Post division touched off massive price […]

This is a Profile

SuperBrands 97 Category Ranking: FOOTWEAR

Brand Marketing

The Nike creative onslaught continued, making the Swoosh almost generic and the challenge for the rest of the field giving consumers a reason not to buy Nike. Fila did, with […]

This is a Profile

SuperBrands 97 Category Ranking: HEALTH & BEAUTY AIDS

Brand Marketing

Toothpaste Category leader P&G suffered through a difficult year, marked by the disappointing performance of Gum Care, rolled in 1995. No. 2 Colgate fared better, while No. 3 Mentadent lost […]

This is a Profile

SuperBrands 97 Category Ranking: HOME FURNISHINGS

Brand Marketing

Sales stabilized for a second straight year amid a wave of aggressive expansion by industry leaders. Wal-Mart vaulted into the top 5 with robust sales of low-end furniture, cabinets and […]

This is a Profile

SuperBrands 97 Category Ranking: HOUSEHOLD PRODUCTS

Brand Marketing

Household CleanersPine-Sol, more than doubling ad spending, bumped Lysol from No. 1. P&G’s market share was the weakest in three years, said analysts. Lysol cut spending almost in half. P&G […]