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Creative Focus: BEST SPOTS – APRIL

Brand Marketing

Best Spots are selected by Adweek editors from commercials breaking on broadcast and cable television. Call Nancy Sobel at (212) 536-6453 to submit reels or to order this month’s collection.The […]

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Birkenstock Ads Boast Of Shoes’ Fine Design Tagline Cites ‘German Engineering’ for Feet

Brand Marketing

By Joan VoightSAN FRANCISCO–In its first work for Birkenstock USA, Hoffman/Lewis treats the client’s line of shoes like well-made automobiles.The San Francisco agency picked up a slogan already used inside […]

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WongDoody Scores Game Business

Brand Marketing

By Angela DawsonLOS ANGELES–Virgin Interactive has tapped WongDoody in Seattle for several projects, including an upcoming campaign for a hockey game title slated to launch this fall.The shop’s newest assignment […]

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Western Enlists Silverman

Brand Marketing

By Kathy Tyrer and Teresa BuyikianLOS ANGELES–Bruce Silverman, the former president of Asher/Gould, has joined Western International Media as president of the media agency’s newly formed Western International Advocacy Group.The […]

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CUSTOM MADE

Brand Marketing

D’Arcy Masius Benton & Bowles aired its first TV commercial for client Gateway 2000 last week.The spot, titled ‘Look Alike,’ highlights Intel’s processor, the Pentium II, which will be available […]

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ON THE MOVE: WESTERN

Brand Marketing

ARIZONAFrank Ippolita has rejoined Cramer-Krasselt in Phoenix as senior copywriter. He is assigned to Skymall, the Phoenix Art Museum, Founders Bank, Phoenix Newspapers and other accounts. Kent Collins has joined […]