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IQ News: deadline

Brand Marketing

New PointCast Spots PointCast has announced it will only carry ads created with Macromedia’s Flash technology, beginning with PointCast’s version 2.0, which launches in fourth quarter. Flash technology allows commercials […]

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The Lion’s Share

Brand Marketing

Cannes Lauds BBDO At the 44th International Advertising Festival in Cannes, France, BBDO became the first American Agency of the Year. The Grand Prix for film went to Sweden’s Paradiset […]

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Hotline

Brand Marketing

FTD Selects W.B. Doner DETROIT-Florists’ Transworld Delivery in Downers Grove, Ill., has selected W.B. Doner & Co., Southfield, Mich., as its agency of record, with its duties including creative services […]

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Burnett Adds Intrigue to Olds

Brand Marketing

DETROIT-The splashy campaign for General Motors’ Oldsmobile division’s all-new Intrigue, breaking in movie theaters this Friday, is a hint of things to come, said Oldsmobile advertising manager Mike Sands. The […]

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GARCIA’S PRIVATE ISSUE

Brand Marketing

There was a time when you could not imagine the name Jerry Garcia in the same sentence with Morgan Stanley, but times have changed. The artwork of the late Garcia, […]

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D’Arcy Masius Benton & Bowles Reshapes Cadillac Account Team and Assignments

Brand Marketing

DETROIT-D’Arcy Masius Benton & Bowles, Troy, Mich., is adding several key players on its General Motors’ Cadillac division account, as well as changing the structure of the group, according to […]