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Checkered Flag Elusive In Alaska Airlines Race

Brand Marketing

Nearly a year after launching a review for its estimated $10-15 million ad account, it appears that Alaska Airlines has decided not to name an agency of record anytime soon. […]

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McCann Hires Piper

Brand Marketing

Seattle Agency Brings In Industry Veteran, Rounds Out New Management Team LOS ANGELES–Gail Piper, a veteran ad executive who has worked in San Francisco and Los Angeles, has joined McCann-Erickson’s […]

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FileNet Taps dGWB After Review

Brand Marketing

Business software maker FileNet has selected dGWB in Irvine, Calif., to handle its product and corporate ad account. Industry estimates peg billings at $1-2 million. The Costa Mesa, Calif.-based firm’s […]

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A GOOD PLACE FOR BAD ADS

Brand Marketing

Orange County, Calif., has found a home for those ads that didn’t quite cut it with the client. In an effort to help agencies laugh at their misses, the Orange […]

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RD/Fox’s Link With Software Maker ‘Evolves’

Brand Marketing

Broderbund Software, a leading maker of personal productivity software, has awarded advertising duties for its brand known as The Print Shop to RD/Fox of San Francisco. Billings are estimated at […]

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3 Staffers Jump Goodby Ship To Start Agency

Brand Marketing

Three employees of Goodby, Silverstein & Partners have left the agency to start their own San Francisco-based shop. Associate creative director/art director Grant Richards, associate creative director/copywriter Scott Aal and […]