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Pro Soccer Wants To Score With Latinos

Brand Marketing

Seeking its first Hispanic ad agency, Major League Soccer has held discussions with four shops and will meet with a fifth next week, the client confirmed. Rafael Morffi, manager of […]

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Internet America Taps Joiner

Brand Marketing

A local Internet service provider has selected Joiner Rowland Serio here to head its estimated $2-3 million advertising account following a brief review of local agencies. Joiner is expected to […]

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New Campaigns: SOUTHWEST

Brand Marketing

Client: First Commercial Corp, Little Rock, Ark. Agency: Sells & Associates, Little Rock Creative Director/Copywriter: Mike Sells Art Director: Pat Houston Animation and Production Company: Jones Productions, Little Rock To […]

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HOTLINE

Brand Marketing

2 Shops Join SBC Media Contenders DALLAS–Leo Burnett, Chicago, and DDB Needham’s Optimum Media, New York, last week were pegged by sources as new contenders for the combined media buying […]

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Goods to Let in Review

Brand Marketing

Buoyed by a pending merger that will make it the country’s third largest operator of rent-to-own stores, RTO in Mesquite, Texas is screening four Dallas-area agencies for a $15 million […]

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San Antonio’s Anderson Gains Houston EntrƒE Through Deal With Kuhlmann, Lutz & Brown

Brand Marketing

Anderson Advertising in San Antonio has formed an affiliation with three-year-old Kuhlmann, Lutz & Brown of Houston to gain an inroad into an additional market. In turn, the full-service Anderson […]