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Hotline

Brand Marketing

Phillips Shops Gasoline Branding Project DALLAS–Phillips 66 Co., Bartlesville, Okla., is reviewing six undisclosed shops in Chicago, Dallas and possibly elsewhere for an advertising initiative that would plug its gasoline […]

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Trone Gives Insurer Jefferson Pilot A New Life In Financial Circles

Brand Marketing

The renamed Jefferson Pilot Financial in Greensboro, N.C., strives to broaden its image from life insurance company to financial services provider via TV commercials breaking this week in the East, […]

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Calendar

Brand Marketing

AD CLUB/RICHMOND, VA. Topic: A review of Super Bowl XXXII advertising. Noon at Mulligan’s Sports Grille, 4024 Cox Rd. in Innsbrook. Info: (804) 747-7855 JAN. 26 NEW PRODUCTS SEMINAR/McLEAN, VA. […]

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High-End Seamanship

Brand Marketing

Celebrity Cruises Goes For Luxury Label WASHINGTON, D.C.–Harris Drury Cohen of Fort Lauderdale, Fla. is launching a major campaign this week that stars Celebrity Cruises as the avatar of luxury […]

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Birmingham Shops Are In Contention For Bruno’s

Brand Marketing

Struggling supermarket chain Bruno’s heard presentations last week from at least two Birmingham, Ala., agencies after splitting with incumbent D’Arcy Masius Benton & Bowles of New York, sources said. O2 […]

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Cooper Takes Charge Of HMS

Brand Marketing

The agency formerly known as HMS Partners in Miami is in the process of reinventing itself with a new name, a new owner and an ambitious new retail client. Agency […]