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TBWA C/D Reworks Buying

Brand Marketing

Lippman’s Departure Spurs Move to Decentralize NEW YORK–The departure of corporate media director Stacey Lippman last week will result in a more decentralized buying operation at TBWA Chiat/Day. Under the [...]

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OWN&P Wins Creative Duties For Joe Boxer

Brand Marketing

Joe Boxer Corp. last week awarded creative advertising duties to Odiorne Wilde Narraway & Partners here without a review, according to sources. The business, which may eventually include media duties, [...]

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The Big Lebowski

Brand Marketing

Lexus, the tony luxury division of Toyota Motor Sales USA, is not generally associated with blue-collar pursuits like bowling. Until now. In a new spot (shown here) breaking today from [...]

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FCB Reels In More Seagate Business

Brand Marketing

Foote, Cone & Belding has picked up an estimated $10-15 million in new business from Seagate Technology, according to sources. The agency, which handles Seagate’s estimated $20 million corporate branding [...]

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Swirl Hunting For Bigger Game

Brand Marketing

Early Success Has Startup Shop on a High SAN FRANCISCO–Startup shop Swirl will be tweaking its strategy toward new business pursuits following a recent string of account and assignment wins, [...]

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Projects Lead Orc’ To L.A. Cellular’s Hispanic Account

Brand Marketing

Having completed projects for L.A. Cellular since last fall, La Agencia de Orc’ was recently named agency of record on the cellular phone company’s Hispanic account. The Los Angeles shop’s [...]

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