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New Campaigns

Brand Marketing

Client: Marina Rinaldi, Reggio Emilia, Italy Agency: Dente & Cristina, New York Creative Director: Barbara Dente Copywriter: Donna Cristina Art Director: Daniel Irons Photographer: Anders Overgaard Plus-size clothing marketer Marina […]

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Calendar

Brand Marketing

LISTEN UP Marketing expert Ike Krieger will address the topic “Listen More, Sell More” at the 1998-99 kickoff dinner meeting of the Sales & Marketing Association of Los Angeles at […]

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Wiley Picks Up Direct Project From Hyundai

Brand Marketing

Hyundai Motor America has hired women’s specialty marketing agency Wiley & Associates in Westlake Village, Calif., to handle a national direct marketing assignment for the automaker’s 1999 Sonata. Also, with […]

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Mccann Getting Jumpstart On TV

Brand Marketing

First Spot Backs Learning Software That Gives Kids ‘The Power’ LOS ANGELES–McCann-Erickson’s Los Angeles office targets parents in its first TV work for Knowledge Adventure’s JumpStart Learning System. The spot, […]

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Size Doesn’t Matter

Brand Marketing

Angelenos will be told that “Style is not a size, it’s an attitude,” in a new campaign for plus-size clothing marketer Marina Rinaldi, which will open a store on Rodeo […]

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Branding Mother Jones

Brand Marketing

Magazine Aims Print Ads At Younger Readers SAN FRANCISCO–Mother Jones magazine, which has traditionally shunned slick corporate marketing, is launching its first branding ad campaign next month. The national print […]