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Down And Dirty

Brand Marketing

As the winner of last year’s Beldings sweepstakes, TBWA/Chiat/Day earned the honor of preparing the call for entries materials for this year’s Ad Club of Los Angeles awards show. Art […]

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Fallon Keeps Lite, But Riney Stays Afloat

Brand Marketing

Fallon McElligott has emerged victorious in its battle to hold onto the $150 million Miller Lite account–a dramatic save that has left four other contenders, including Publicis & Hal Riney […]

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Good, Clean Entertainment

Brand Marketing

The World Wrestling Federation hopes fans of “Stone Cold” Steve Austin, Mankind and the Undertaker watch the Super Bowl–at least after halftime. Unusually, the WWF, which airs Sunday Night Heat […]

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The Captain’s Bachelor Days

Brand Marketing

Grey Advertising’s “The Captain was here” campaign for Captain Morgan rum takes a rather risquƒ turn this month for Playboy’s 45th birthday. A four-page “centerfold” (detail shown here) in the […]

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Fallon’s Miller Rescue

Brand Marketing

Pitch Did Not Go Smoothly for Incumbent CHICAGO–Fallon McElligott’s save of the $150 million Miller Lite ad account came despite a late December meeting at which the agency did not […]

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An Investment in Mullen

Brand Marketing

Shop Unveils Federated’s First Consumer Ads BOSTON–Claiming that audiences should “Know Federated,” Mullen has unveiled a national print campaign for the Pittsburgh-based investment management firm. The effort marks the first […]