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Cretaive: new campaigns – a simple Plan

Brand Marketing

Fallon’s Conseco Campaign Challenges Viewers to ‘Step Up’ Agency: Fallon McElligott, New York Client: Conseco, Carmel, Ind. Creative Director: Jamie Barrett Group Creative Director: Steve Sweitzer Art Director: Ellen Steinberg […]

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Citron Buoyed by New Parent’s Reach

Brand Marketing

Euro RSCG Worldwide’s acquisition last week of a majority stake in Citron Haligman Bedecarrƒ is likely to influence not only that shop, but the New York agency’s two other Bay […]

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California Auto Group Conducts Agency Search

Brand Marketing

The California State Automobile Association has tapped Los Angeles consultancy Select Resources International to conduct a search for a direct agency to handle the client’s Northern California, Nevada and Utah […]

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Agencies Chase $50-70 Mil. Newnet Launch

Brand Marketing

Newnet, a consortium of telecommunications and technology providers looking to revolutionize the delivery of phone, cable TV and Internet services, is shopping an estimated $50-70 million ad account, said sources. […]

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Eddie Back At Mcdonald’s

Brand Marketing

Tall and retro-dressed, Eddie the Echo is returning to McDonald’s advertising after an eight-month hiatus. A new 30-second TV spot (shown here) from Hoffman/Lewis, San Francisco, shows the cool double-talker […]

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Winging It

Brand Marketing

You’re outnumbered 1,200 to one,” reads an outdoor ad for two new exhibits at the Pacific Science Center in Seattle. Designed by Bozell/Seattle, the ads give the audience a peek […]