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Food.com Orders Branding

Brand Marketing

Blazing Paradigm to Serve Up a National Campaign SAN FRANCISCO–Blazing Paradigm will relaunch Food.com’s Web site (formerly Cybermeals) with a national branding campaign this spring that will include broadcast, print [...]

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Esbin Leaves BVK for WPA

Brand Marketing

Steve Esbin has joined WPA Communications in Santa Monica, Calif., to head up its strategic marketing, account planning and business development. Esbin previously headed the Los Angeles office of Milwaukee-based [...]

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Munroe Joins JWT as President

Brand Marketing

J. Walter Thompson’s San Francisco office today gets a new president. Gordon Munroe, 45, formerly chief executive officer for Western operations at BBDO Canada in Vancouver, takes over the senior [...]

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Imation Corp. Selects Publicis Technology

Brand Marketing

Publicis Technology has been named agency of record for data storage company Imation Corp., following a review for the client’s $10-20 million global account that included several undisclosed shops nationwide. [...]

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That Site Is Fat

Brand Marketing

Online professional book retailer Computer Literacy, Sunnyvale, Calif., this week relaunches its Web site as Fatbrain.com through a print and outdoor campaign from Goldberg Moser O’Neill, San Francisco. It is [...]

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Petsmart Breaks a National TV Effort

Brand Marketing

Petsmart is more than a pet supply store. It’s a one-stop shop that also offers pet adoption, grooming and veterinary services, according to a national TV campaign from Publicis’ Seattle [...]