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HP Roster Gets First Crack At Global Task

Brand Marketing

SAN FRANCISCO-Hewlett-Packard will look within, and possibly beyond, its agency roster for a shop to handle a $100 million global campaign. HP is asking roster shops Goodby, Silverstein & Partners, […]

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Beldings Cheer Ground Zero

Brand Marketing

ESPN2 Night “Knowledge’ Ads Bowl Over the Judges LOS ANGELES-A round, fuzzy “Knowledge” animal took home top honors at last week’s 33rd Annual Belding Awards. Ground Zero, Marina del Rey, […]

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Calendar

Brand Marketing

GAME TIME ƒ New Media sports executives and industry online experts will discuss the business of sports on the Internet and ad revenue strategies at “Interactive Sports West ’99.” Miramar […]

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DGWB Works to Resurrect Brands

Brand Marketing

Continues Op’s Revival With Print Ads, CD Promo; CHOC Is Next LOS ANGELES-The tide is high at DGWB as the Irvine, Calif., shop continues its efforts to revitalize the Ocean […]

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C-K Drives Discount Tire to TV

Brand Marketing

In New Ads, Client Is “All You Need to Know’ LOS ANGELES-Don’t know much about tires? “That’s OK,” according to Discount Tire Co.’s new broadcast campaign, which broke earlier this […]

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Colby Brews Oolong Ads

Brand Marketing

Shop Brings Suntory Iced Teas to California LOS ANGELES-Colby Effler & Partners launches into summer by giving a personality to a new brand of iced teas. The Santa Monica, Calif., […]