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Twice As Nice Extension

Brand Marketing

So RVing has extended its contract with Baltimore incumbent Eisner Communications and doubled its ad budget to $40 million over the next three years. The Reston, Va., nonprofit group, which [...]

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Campus Site Goes Back to School With Target

Brand Marketing

Collegestudent.com, Merchant Team for Ad, Online Campaigns DALLAS–Collegestudent.com, an Austin, Texas-based developer of online campus communities, will launch an ad campaign with Target of Minneapolis this fall to draw university [...]

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On The Move

Brand Marketing

IDAHO Hanna & Associates in Coeur D’Alene recently promoted Wayne L. Assmussen to general manager. In addition to his new duties, Assmussen continues to serve as vice president of strategic [...]

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Calendar

Brand Marketing

DALLAS AD LEAGUE The group’s monthly luncheon meeting will focus on “Building Brands on the Web.” The gathering is set for Cityplace, beginning at 11:30 a.m. Fees: $25, members; $30, [...]

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RPA Gets Acura at Last

Brand Marketing

Keeping their feet on the ground this time, Rubin Postaer and Associates staffers last Tuesday cracked open beers instead of pouring the traditional champagne upon learning they had won the [...]

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Sagon-Phior Taps Batey’s Carmichael

Brand Marketing

Sagon-Phior Group has appointed Andy Carmichael as president. Carmichael will head account management and strategic planning and play a key role in repositioning the Sherman Oaks, Calif., agency. Also, he [...]

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