This is a Profile

Pacific Sunwear Seeks Agency

Brand Marketing

Retail clothing chain Pacific Sunwear, with over 400 stores in 47 states, had never mounted an ad campaign before February. But with its sights set on 1,000 stores by 2003, […]

This is a Profile

THE BIG PICTURE

Brand Marketing

In Hollywood, it’s said everyone gets their 15 minutes of fame. Now they can buy it. A giant electronic billboard called a VideoTron has joined the cluster of oversized billboards […]

This is a Profile

Ground Zero’s ‘Knowledge’ Duo Head to Freeman

Brand Marketing

Cliff Freeman and Partners has hired Grant Holland and Guy Schelmerdine, the creative team behind Ground Zero’s award-winning “Knowledge” campaign for ESPN2. The move comes with six other hires (two […]

This is a Profile

Marc Buys Zuckerman

Brand Marketing

Growing Agency Network Enters West Coast CHICAGO–Continuing its efforts to build a national agency network, Marc USA has acquired San Francisco agency Zuckerman Fernandes & Partners. The shop, which will […]

This is a Profile

Ground Zero Puts on Gloss.com

Brand Marketing

Gloss.com, an online marketer of beauty and fragrance products, has tapped Ground Zero to handle its estimated $20 million account. The “e-tailer” is due to launch in September, selling an […]

This is a Profile

FCB Unveils Sega’s Dreamcast

Brand Marketing

Special Effects-Laden $100 Mil. Effort Follows Teaser Campaign SAN FRANCISCO –Foote, Cone & Belding takes gamers “inside the box” with a new campaign promoting the $100 million launch of Sega […]