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Pittard Sullivan Colors ABC’s Branding Efforts

Brand Marketing

Network Takes ‘One-Channel Marketing’ Concept Beyond Yellow LOS ANGELES–ABC is adding new colors to its brand image campaign, which to date has used only yellow. New on-air spots, the bulk […]

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Love Scores In Cyberspace

Brand Marketing

One Santa Monica, Calif., agency is feeling lucky at love this week. Online dating service Love 1stsite (Loveatfirstsite.com) has tied the knot with JSM+ Communications to handle its ad efforts, […]

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Sight For A Sore Eye

Brand Marketing

Newly formed Blacklist Productions promises to produce quality commercials inexpensively. The Venice, Calif.-based group, founded by Ilya Lyudmirsky, has a roster of seven directors, mostly from the feature film arena. […]

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LM&P Touts Retro Wear for Intensity

Brand Marketing

Racy? Sexist? That describes a new consumer and business-to-business campaign breaking next month from Lawrence, Mayo & Ponder, Newport Beach, Calif., for Pure Intensity Clothing. Print, direct mail and point-of-sale […]

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Sattler Heads for Doner

Brand Marketing

Ex-TBWA/C/D Media Exec Returns Home SAN FRANCISCO–Less than two years after returning to TBWA/Chiat/Day, director of media strategy and managing partner Fred Sattler has again left the fold and is […]

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Phoenix Group Taps Cramer

Brand Marketing

Cramer-Krasselt has picked up ad duties for the Phoenix Restaurant Group’s 96 Black-eyed Pea restaurants. Cramer-Krasselt’s Phoenix office won the account, which had been with Laughlin/Constable, Chicago, without a review. […]