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Lumber Group Scanning Terrain

Brand Marketing

Dailey Among Shops Vying to Create Industry Image Campaign CHICAGO–A wide-ranging coalition of wood product companies and industry associations is contacting advertising and public relations agencies about an image campaign. [...]

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Partners Swipes Open Market From TFA/Burnett

Brand Marketing

Change in Marketers Spurs Switch; Aim Is to Regain Momentum BOSTON–Partners & Simons is gearing up to defend Open Market’s position as the top seller of e-commerce software. The Boston [...]

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SELF-PROMOTED AND PROUD OF IT

Brand Marketing

Wouldn’t you like to make money while you sleep? That was part of Doug Eymer’s rationale for making his company’s tchotchkes available for sale over the Internet. The common comparison [...]

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Gearon to Launch Sovereign

Brand Marketing

Agency Breaks With Andover Bank in Favor of No. 3 in Market BOSTON–Gearon Hoffman will introduce Sovereign Bank to the New England marketplace. The Boston-based agency picked up the bank’s [...]

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Holland Mark Resurfaces

Brand Marketing

Breaks Silence With Beansprout Win; Advances in WinStar Pitch BOSTON–Holland Mark Edmund Ingalls last week emerged from its self-imposed “quiet period” with a vengeance, winning the $12 million account of [...]

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Gray Accepts, Trone Declines Challenge Of WinStar Review

Brand Marketing

WinStar Communications is evaluating six contenders for its $15 million ad account, including one Southeast agency, Gray Kirk Vansant in Baltimore. Other finalists seeking to replace incumbent Trone Advertising are: [...]