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Bronner hatches idea

Brand Marketing

Michael Bronner, who founded marketing firm Digitas in 1980 as a discount coupon operation while he was an undergraduate at Boston University, has endowed an e-business development center at his [...]

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iXL Promotes Corrigan to GM

Brand Marketing

Rapid Ascent for Engineer, Art Aficionado Boston–Early jobs in systems engineering at IBM and Apple Computer spurred Katie Corrigan to alter course and take art history at Sothebys. That eventually [...]

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Canadian Agency Crosses the Border, Sets Up in Maine

Brand Marketing

Ryan & Deslauriers opened its first U.S. office in Portland, Maine. The 4-year-old firm in Montreal specializes in outdoor, lifestyle and recreational markets. Jeffrey Fagan was named vice president and [...]

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Yours truly, Monster boy

Brand Marketing

The pint-sized star of Monster.com’s acclaimed “When I Grow Up” commercial has set his sights beyond middle management. Eight-year-old Cole Hanson, who appeared in last year’s Super Bowl spot crafted [...]

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hotline

Brand Marketing

– Nature Conservancy Seeks East Coast Shop ATLANTA–The Nature Conservancy is talking to eight agencies about launching a major branding campaign in what will be its first national non-pro bono [...]

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agency news

Brand Marketing

– FLORIDA Empire Communications Group has relocated to new offices at 6279 Dupont Station Court, Jacksonville, 32217; (904) 739-0000. The H. Lee Moffit Cancer Center & Research Institute has appointed [...]