Alt Image Text

hitting the target

Brand Marketing

The executives at Kuhn & Wittenborn Advertising have decided that, after 21 years, the shop needs a new look. The Kansas City, Mo., agency has ditched its calligraphy-style logo in [...]

Alt Image Text

Clean-Living Chickens Focus of DDB’s Tyson Ads

Brand Marketing

Tyson Foods touts the purity of its chickens in a new campaign from DDB Chicago that is part of an overall marketing program dubbed “Tyson for families.” TV ads broke [...]

Alt Image Text

shop talk

Brand Marketing

“We hope to create advertising headlines to rival the news of Sammy Sosa’s home runs.” Dentsu president Yutaka Narita at a ceremony announcing his shop’s acquisition of a 20 percent [...]

Alt Image Text

B COM3 Melds Mexican Media

Brand Marketing

Starcom, MediaVest Merger Part of Company’s Long-Term Plan CHICAGO–Last week’s merger of Starcom and MediaVest operations in Mexico represents another step in B COM3’s effort to create an umbrella media [...]

Alt Image Text

on the move

Brand Marketing

– ILLINOIS DraftWorldwide promoted the following people at its Chicago office: Phil Brizzolara to creative director; Jim Groll, Bryan Jerutis, Michael Reiser and David Riske each to senior vice president; [...]

Alt Image Text

Media Battle in Gear

Brand Marketing

A key aspect to the legal battle between Sears, Roebuck & Co. and Focus Media is the issue of who a client’s cash belongs to once it is turned over [...]