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Greaves Rejoins Deutsch/LA as Operations Director

Brand Marketing

Founding Member of the Office Returns After 2 Years in New York LOS ANGELES–Kristin Greaves, one of the architects of Deutsch’s success in Southern California, is returning to the office [...]

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Truth and Dare Mix at Del Taco

Brand Marketing

G&M Uses Knievel-Like Character to Sell the New ‘Ultimate Taco’ LOS ANGELES–Legendary daredevil Evel Knievel is the unlikely inspiration for a new Del Taco TV commercial. The 30-second spot, created [...]

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Lincoln Breaks Work

Brand Marketing

A Hipper Image Is the Goal of Y&R’s Ads LOS ANGELES–Young & Rubicam is launching a series of TV commercials for Lincoln targeting markets that are traditionally the realm of [...]

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3 Tech Clients Choose Blazing Paradigm

Brand Marketing

Blazing Paradigm is going virtual. The San Francisco agency, best known for its work with such clients as outdoor supplier The North Face and Spaten Beer, recently added roughly $15 [...]

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Marketing Solutions Provider Comes West to Team One

Brand Marketing

Verbind, a provider of real-time marketing and customer tracking solutions, selected Team One Advertising as its first agency of record. The El Segundo, Calif., shop was tapped for the $3.5 [...]

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hotline

Brand Marketing

A Dot-Com Looks Beyond the Midwest CHICAGO–Educational Web site company wwwrrr (pronounced “whir”), based in Minneapolis, is looking in New York and California for an agency to handle its $7 [...]