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Accounts In Review

Brand Marketing

ACCOUNTS IN REVIEWBudgetClient/BrandConsultantIncumbentContendersDecision Date$2.6 billion General Motors – Detroit (media planning only) None Starcom – Chicago (Oldsmobile)MediaVest – New York(Cadillac/Pontiac)Campbell-Ewald Advertising – Warren, Mich. (Chevrolet)McCann-Erickson Worldwide – Troy, Mich. (Buick)Lowe [...]

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Creative: Campaigns – Fashion Statement

Brand Marketing

Fashion StatementFallon to Buddy Lee: Let the games beginFearing that its popular Buddy Lee campaign for Lee Dungarees was becoming “commodified,” David Lubars, president and creative director of Fallon in [...]

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DDB’s Furlong Joins Lowe in S.F.

Brand Marketing

Tapped to Lead Creative on Sun; Portrate to Head Client Services SAN FRANCISCO–Lowe Lintas & Partners has named DDB veteran Michael Furlong executive vice president and creative director for the [...]

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Webvan, eBay Tap Exile on Seventh for Online Ads

Brand Marketing

Shop Snares Dot-Coms It Believes Will ‘Come Out of the Shuffle’ SAN FRANCISCO–Exile on Seventh, a primarily interactive agency based here and in Atlanta, has added two high-profile Internet clients [...]

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Saatchi Bows Solara Convertible

Brand Marketing

TV, Print, Interactive Ads Urge Consumers to ‘Have Fun With It’ LOS ANGELES–With a new TV commercial for flagship client Toyota, Saatchi & Saatchi Los Angeles is encouraging consumers to [...]

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Star Wars Is Muted in GMO’s Lucas Learning Ads

Brand Marketing

When your client is George Lucas, advertising tends to get a bit easier. Just put an image of Darth Maul in a print ad or TV spot and customers are [...]