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Barbara Lippert’s Critique

Brand Marketing

OK. So the world’s most powerful brand hires the country’s funniest agency. The result? No Coke.That’s not the same as “no Coke, Pepsi,” from the old John Belushi/ Saturday Night [...]

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Name sakes: Keith Haring, one of the world’s most-

Brand Marketing

Name sakes: Keith Haring, one of the world’s most-licensed artists, lived successfully in the pop art and commercial worlds. His designs have helped promote Honda (top) and Renault (below). Robert [...]

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The Picture of Health

Brand Marketing

}Health food carts. Yoga. Feng Shui. “Stress-Free Fridays.” Massage therapy. Personal training. No, you’re not at the Alternative Medicine Foundation. You’re at J. Walter Thompson under the leadership of president [...]

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Boundary busters: Andy Warhol is widely credited w

Brand Marketing

Boundary busters: Andy Warhol is widely credited with breaking the barriers between the fine art and commercial worlds. He was the first artist to create an ad for Absolut Vodka.Artist [...]

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Everyone has a theory

Brand Marketing

about when fine art first escaped the confines of museums and galleries and entered the pop world of marketing. Some say it happened in 1933, when Salvador Dali licensed his [...]

This is a Profile

Out of This World

Brand Marketing

So much for buses and subways. How’d you like your ad on a rocket? When the world’s first privately sponsored rocket climbs from Nevada’s Black Rock Desert into space this [...]

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