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agency news

Brand Marketing

NEW YORKJesse Reisner of Editing Concepts in New York has edited two 30-second Kids Foot Locker spots for The Geppetto Group, also in New York. “Super Hero” features the character [...]

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I’ll TAKE TWO

Brand Marketing

In essence, all music videos are ads, but hip-hop group Black Eyed Peas has taken things a step farther with its latest video, a pseudo-infomercial.The video, complete with testimonials and [...]

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The Cat Person

Brand Marketing

}New employees often spend the first few months on the job trying not to get eaten alive. Tammy Quist has to worry about that during her off hours, too. Quist, [...]

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Smokey and the Bandit

Brand Marketing

The British, in their oh-so-British way, love their footie players, and are particularly fond of renaming their favorite potato crisps after them. But one of their biggest stars has decided [...]

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Porsche Seeks Wider Audience

Brand Marketing

Porsche Cars of North America looks to broaden its base in a less cerebral, more lighthearted campaign from Carmichael Lynch.“We’ve done a nice job with the enthusiast press, but we [...]

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TV Bill Passes Key Committee

Brand Marketing

A bill that would prevent violent programming from being aired on television during hours when children are likely to be watching passed a key Senate committee last week.Sen. Ernest “Fritz” [...]