Alt Image Text

Hotlinenewswire

Brand Marketing

Roth to Manage Review for $20-30 Mil. Mini AccountNEW YORK—Richard Roth Associates in Chappaqua, N.Y., is managing BMW of North America’s search for an agency to handle creative duties for [...]

Alt Image Text

EMOTIONAL RESCUE

Brand Marketing

Most car owners wouldn’t be ecstatic if their vehicles were stolen. So the Neiman Group has created a TV spot showing how folks can help lessen the chance of that [...]

Alt Image Text

WHERE THE BEEF is

Brand Marketing

Cheers to Dave Thomas, the ubiquitous face in more than 600 Wendy’s ads in the past 10 years, who was named the first Parade All-American for Advertising at the annual [...]

Alt Image Text

It’s a Big Country: Ikea Seeks Change

Brand Marketing

“This one’s a headscratcher,” is how Deutsch CEO Donny Deutsch characterized last week’s Ikea news in an internal memo to agency staffers.After 11 years during which Deutsch es-tablished Ikea as [...]

Alt Image Text

Internet Marketing Shops Slide More

Brand Marketing

IXL’s latest cutbacks underscore the growing pains—and in many cases outright contractions—being suffered by interactive marketing firms nationwide.Atlanta-based iXL is consolidating its Massachusetts operations at its Wakefield, Mass., office, said [...]

Alt Image Text

agency news

Brand Marketing

COLORADO Griff Advertising and Public Relations in Boulder celebrated its 25th anniversary with a reunion celebration at the Boulder Museum of Contemporary Art. Agency president and creative director Bob Griff [...]