Alt Image Text

Deutsch Agrees to be Acquired by IPG

Brand Marketing

NEW YORK–Deutsch, the last of the big independent U.S.-based ad agencies, has agreed to be acquired by Interpublic Group of Cos., executives close to the talks confirmed.The deal is valued [...]

Alt Image Text

on the move

Brand Marketing

ARIZONAMoses Anshell in Phoenix promoted William Krumwiede to creative director and Lisa Bowman to services supervisor. Bowman will supervise such accounts as the Arizona Office of Tourism, AZ Gear, Arizona [...]

Alt Image Text

agency news

Brand Marketing

NEW YORKEvoke Communications, a provider of Web collaboration services, has parted with Greco Ethridge Group after one year and has begun a review for its $15 million ad account. The [...]

Alt Image Text

on the move

Brand Marketing

ILLINOISDraftWorldwide in Chicago hired Michael Buczkowski as a senior vice president, group account director and Jennifer Bergmann as director of human resources. The agency also promoted Christina DeChaud to vice [...]

Alt Image Text

on the move

Brand Marketing

CONNECTICUTLifeCare.com, a Westport provider of workplace services that increase productivity and efficiency and reduce absenteeism, turnover and stress, named J. David Mahder executive vice president/chief marketing officer. Mahder, who was [...]

Alt Image Text

With ads sprouting up

Brand Marketing

The following is excerpted with permission of the publisher John Wiley & Sons, Inc., from Attention!: How to Interrupt, Yell, Whisper, and Touch Consumers (an Adweek book). Copyright © 2001 [...]