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Business Week Cuts to 3

Brand Marketing

NEW YORK-Business Week narrowed the list of agencies competing for its $10 million account to three finalists-Ground Zero, Margeotes/Fertitta + Partners and DCA Advertising.Over the past two months, nine New [...]

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Merkley Lands Pfizer’s Lipitor

Brand Marketing

NEW YORK-Pfizer has selected Merkley Newman Harty to handle creative duties on Lipitor, an anti-cholesteral drug previously handled by Bates Worldwide, sources said. Billings are estimated at $70 million. In [...]

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Havas Buys Recruitment Firm

Brand Marketing

BOSTON-Havas Advertising had added EMDS, a recruitment firm specializing in early career professionals, to its Diversified Agencies Group. Terms were not disclosed.In March, Havas will launch a new unit specializing [...]

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calendar

Brand Marketing

CHICAGO/JAN. 18Chicago Financial Advertisers hosts “The Smart Card Revolution/Big MAC Comes to Town,” with Stephen Cole of Cast Station, at the Union League Club. For info call Melissa Majure at [...]

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Gateway Meets Quietly With a Handful of Agencies

Brand Marketing

NEW YOR

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CONDUCT AT THE GAME

Brand Marketing

Are football fans likely to be symphony goers? Maybe in St. Louis, where the St. Louis Rams are rivaled in popularity only by the renowned St. Louis Symphony Orchestra.With that [...]

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