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AOL TW Promotes Musicians Online

Brand Marketing

In the first big cross-marketing move since its formation, AOL Time Warner says it will promote more than a dozen Warner Music Group acts – from Tracy Chapman to Barenaked […]

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TBWA\C\D Out of Goodyear Review

Brand Marketing

TBWA\Chiat\Day is no longer a contender for Goodyear Tire & Rubber Co.’s $60 million North American business because of a conflict. “We decided not to pursue Goodyear due to our […]

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Mullen Adds Labatt’s Sol Beer Brand

Brand Marketing

Mullen has been assigned creative chores for Labatt USA’s Sol brand beer following a review.Upcoming ads from the Wenham, Mass.-based unt of the Interpublic Group of Cos. will include media […]

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Martin Agency Loses Saab Creative Chores

Brand Marketing

The Martin Agency has lost the creative account for Saab Cars USA.The loss–estimated at $180 million in billings over the past three years–has triggered the firing of 40 members of […]

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MarketWatch.com Posts Net Loss

Brand Marketing

SAN FRANCISCO — MarketWatch.com Inc. reported a wider fourth-quarter net loss, although its operating loss came in narrower than expected amid a 47% rise in revenue. The financial-news company said […]

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Bill Lynn Returns to Hill, Holliday

Brand Marketing

BOSTON-Bill Lynn has returned to Hill, Holliday, Connors, Cosmopulos as executive vice president and managing director of the interactive division.For a year Lynn had been EVP/director of marketing with Bullhorn […]