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Escalate Launches Integrated Campaign

Brand Marketing

Escalate, an e-business services provider, today unveiled its “W. Schlockman Corporation” integrated campaign. Created by Katsin/Loeb of San Francisco and London-based Deepend, the campaign parodies clueless online business mistakes that […]

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Sappi Paper to Arnold/Cipriani

Brand Marketing

BOSTON — Arnold Worldwide, pitching with its design unit Cipriani Kremer, won advertising chores for Sappi Fine Paper North America.Boston-based Arnold upended Toth Brand Imaging, Concord, Mass., and The Richards […]

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Verizon Narrows Agency Search

Brand Marketing

Verizon Communications narrowed the review for the $40 million retail marketing account of its wireless division’s Northwest region, sources said Monday.Advancing are incumbent Campbell Mithun, Minneapolis; Barkley Evergreen & Partners, […]

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Heineken Aims 3 Spots At Hispanic Market

Brand Marketing

With half of Heineken’s business coming from minorities, the green bottle will compete for the growing Hispanic market with three new spots to air next month on Telemundo and Univision […]

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AT&T Plans Offering of Time Warner Entertainment Stake

Brand Marketing

AT&T Corp., dissatisfied with AOL Time Warner Inc.’s proposal to pay $9 billion to $10 billion for AT&T’s 25.5% stake in T ime Warner Entertainment, is expected this week to […]

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IAB Establishes Guidelines For New Ad Units

Brand Marketing

The oft-maligned banner ad is getting a fresh look. Today the Internet Advertising Bureau (IAB) announced the guidelines for 7 new ad units. These new banners range in size from […]