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A Call To Action

Brand Marketing

Start spreading the news — The Association for a Better New York is celebrating its 30th birthday, and a new print ad from Korey Kay & Partners seeks to convey […]

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Buffett: Hard Times Ahead for Papers

Brand Marketing

Investment guru Warren Buffett predicted hard times for the newspaper industry Sunday, a day after holding his company’s annual shareholder’s meeting.The Internet is scooping newspapers — not only on news, […]

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Hollywood Strike Deadline Tuesday

Brand Marketing

Here’s a real cliffhanger for the end of the TV season: Will any of your favorite comedies and dramas return in time for the fall season?With a contract deadline looming […]

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Euro RSCG Hires Trend Watchers

Brand Marketing

Euro RSCG Worldwide has named trend consultants Ira Matathia and Marian Salzman to newly-created posts designed to foment fresh ideas and business strategies for clients.Matathia, 51, becomes director of business […]

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(Really) Flying High

Brand Marketing

More than a half million unique visitors went to nasa.gov last week from their offices and work stations for news about — and live pictures and audio of — the […]

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PSINet’s Schrader Steps Down

Brand Marketing

ASHBURN, Va. — PSINet Inc. said co-founder William L. Schrader is stepping down as chairman and chief executive, as the struggling Internet provider looks to sell assets and restructure amid […]