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Major League Baseball Teams With LiquidSeats

Brand Marketing

NEW YORK–Major League Baseball Advanced Media (MLBAM) has partnered with LiquidSeats to help franchises create online ticket exchanges for their teams. LiquidSeats technology plugs into teams’ existing Web sites, allowing […]

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CNN’s Johnson Signs Off

Brand Marketing

NEW YORK–After months of overhaul at CNN, it was announced on at the end of the day Thursday that Tom Johnson, chairman and CEO of CNN News Group will be […]

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Dweck! To Close Its Doors

Brand Marketing

NEW YORK-Nine-year-old creative boutique Dweck!, New York, is closing its doors in a few weeks. Chairman and creative director Michael Dweck said he is shuttering the shop to pursue other […]

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DoubleClick Unit Unveils Buying Power Index

Brand Marketing

NEW YORK–According to Diameter, a division of DoubleClick, Inc. and comScore Networks, Inc., the Internet’s most widely recognized sites — measure both on brand appeal and traffic – do not […]

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Ground Zero Wins Waterpik

Brand Marketing

LOS ANGELES–Ground Zero has been awarded Waterpik Technologies’ $10-15 million creative and media planning account following a three-month review. The pitch also included finalist Gabriel Diericks Razidlo in Minneapolis, with […]

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Online Auction Spending Up 149% In May

Brand Marketing

In today’s eCommercePulse report from Nielsen NetRatings and Harris Interactive, findings show that online auction spending spiked 149 percent to $556 million in May 2001, compared to May 2000. Online […]