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New E-Digs and Drink for Coke

Brand Marketing

NEW YORK-Coca-Cola will introduce diet Coke with lemon in the fall with a simultaneous advertising campaign launch and a new Web site, dietcoke.com. The Midwest will be the first North [...]

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L’eggs Launches Smoothing Panty

Brand Marketing

New York–Borrowing on its ability to create control-top pantyhose, hosiery giant L’eggs introduced today L’eggs Intimates Smoothing Panty.The nylon/Lycra panty, which sells for a suggested retail price of $4.99, is [...]

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Yahoo! & Sony Sign Pact

Brand Marketing

NEW YORK (Dow Jones News)– Yahoo! Inc. and Sony Corp. said Tuesday that they have signed a multiyear pact that includes developing a co-branded Web site and promoting each other’s [...]

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Kmart and the Net

Brand Marketing

BlueLight.com, a San Francisco-based e-tailer that is majority owned by retailing giant Kmart, has launched a new BlueLight Internet service that provides unlimited Internet access for $8.95 per month. The [...]

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Universal, Toyota Join Forces

Brand Marketing

Vivendi Universal SA’s Universal Studios unit today will announce a global marketing alliance with Toyota Motor Corp. that will integrate Toyota with the promotion of Universal theme parks, movies and [...]

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Carey Lured Back to New Yorker

Brand Marketing

David Carey is returning to his previous post as publisher of Conde Nast’s New Yorker after six months as chief executive of the unit that publishes Gruner + Jahr USA’s [...]