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The Onion’s ‘Attack’ Issue Hit With Readers

Brand Marketing

For the Onion and its readers, it looks like the wait was worth it. The popular weekly humor magazine and Web site was hit with record online traffic when it […]

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Motley Fool to Slash Staff

Brand Marketing

Motley Fool Inc., the publisher of the popular, irreverent stock-chat Web site, said it will lay off about half of its employees, citing a too-ambitious business plan and a weak […]

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Coke Expected to Unveil Global Agency Realignment

Brand Marketing

NEW YORK–The Coca-Cola Co. Friday is expected to unveil a sweeping global agency realignment that comes at the expense of Bcom3’s Leo Burnett and D’Arcy Masius Benton & Bowles as […]

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Disney Reviews $600 Mil. Media Biz

Brand Marketing

LOS ANGELES — The Walt Disney Co. is reviewing its $600 million media planning and buying business, according to sources. Letters have been sent to shops this week, with credentials […]

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Blue Cross Business In Review

Brand Marketing

CHICAGO–The Blue Cross and Blue Shield Association has put its estimated $20 million business into review without inviting six-year incumbent Foote, Cone & Belding.Chicago consultancy Jones Lundin Beals is handing […]

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MMB Adds British Telecom Assignment

Brand Marketing

BOSTON-?McCarthy Mambro Bertino has added the British Telecom Conferencing account, a new domestic offering from the UK-based telecommunications concern. The initial budget is $5 million, but that amount is expected […]