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McDonald’s Marketing Plans Include Ronald, Diners, Boston Market

Brand Marketing

NEW YORK–Heeding chairman/CEO Jack M. Greenberg challenge that “More than ever before, we must adapt and seize opportunities,” McDonald’s plans to re-invigorate its Ronald McDonald icon in all marketing and […]

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LoJack Narrows Search to Three

Brand Marketing

BOSTON — LoJack, the maker of stolen car recovery systems, has named two New England shops and one from New York as finalists in its agency search.Hill, Holliday, Connors, Cosmopulos […]

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WPP and Shine Entertainment Launch Shine:M

Brand Marketing

LOS ANGELES — WPP global media networks MindShare and The Media Edge have entered into a joint venture with English TV and film production company Shine Entertainment to develop and […]

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D&B Invests in New Branding Strategy

Brand Marketing

NEW YORK–Dun & Bradstreet Tuesday launched a new corporate brand, complete with a new blue and yellow logo, tagline, visual identity and renamed product lines. The move comes in conjunction […]

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Gillette Looks for Spring Launches

Brand Marketing

BOSTON — Gillette in the spring will launch an enhanced version of its Mach 3 shaver and an expanded line of men’s grooming products — to be backed by a […]

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Kirshenbaum to Cut Staff

Brand Marketing

In response to the economic slowdown, Kirshenbaum Bond & Partners cut 12 percent of its 292-person staff today, an agency spokesperson confirmed. The downsizing affects 36 people across all disciplines, […]