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Technology Brands Take a Beating

Brand Marketing

SAN FRANCISCO–A recent study conducted by marketing shops Liquid Agency and Neale-May & Partners found that 80 percent of respondents “strongly agree” that the economic downturn has hurt technology brands. [...]

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Monster.com Goes to Super Bowl

Brand Marketing

BOSTON–Monster.com is returning to the Super Bowl on Feb. 3 for the fourth consecutive year. This time, a commercial directs viewers to a Monster-crafted Web site designed to help U.S. [...]

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Papa John’s Issues RFPs

Brand Marketing

ATLANTA–Papa John’s Pizza has issued requests for proposal for the creative portion of its account. The Louisville, Ky., chain parted with incumbent Fricks/Firestone two months ago, according to Chris Jacobsen, [...]

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TGI Friday’s Taps McCann-Erickson

Brand Marketing

LOS ANGELES — Casual dining chain TGI Friday’s has selected McCann-Erickson to handle its $40 million creative and media account, the company confirmed on Friday.The New York shop bested finalists [...]

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Digitas Wins Celebrity Cruise Lines

Brand Marketing

ATLANTA — Digitas has won the review for Celebrity Cruise Line’s estimated $25 million advertising account, sources said.The Boston shop defeated Rapp Collins in Dallas and NewYork’s Wunderman to win [...]

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GSD&M Wins Kinko’s

Brand Marketing

DALLAS — Kinko’s has awarded its $30 million account to GSD&M, sources said Friday. Client and agency representatives could not immediately be reached, sources said the Austin, Texas, agency was [...]