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Kodak Extends Relationship with Modem

Brand Marketing

SAN FRANCISCO — Modem Media has been selected to develop and implement online marketing strategies for the Eastman Kodak Company, the client confirmed. A budget for the business was not […]

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Fidelity Unveils Arnold’s “Personally Invested”

Brand Marketing

BOSTON — Fidelity Investments has begun rolling out a national multimedia campaign tagged “Personally invested”; the work is the first major effort for the financial services giant from Havas’ Arnold, […]

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Richards Wins Hyundai Creative

Brand Marketing

LOS ANGELES — Hyundai Motor America has awarded the creative portion of its $160 million national account to The Richards Group, the client said today.The Dallas shop overcame the incumbent, […]

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Monsters Run Amok for Mike’s

Brand Marketing

In the newest installment of the Mike’s Hard Lemonade campaign, nobody is impaled, and limbs aren’t amputated.But ape-like aliens do kidnap a man’s wife, and a male office worker sprouts […]

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Eleven Makes Interactive Push for Kodak Camera

Brand Marketing

One Bay Area shop that continues to devote its energies to the Web has reeled in more work from a high-profile client. Eleven recently launched an online campaign for Eastman […]

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FCB Branding a Global Biotech

Brand Marketing

Foote, Cone & Belding in Seattle has begun working for Baxter BioScience, the first global account it has won since losing the $70 million Boeing business to FCB Chicago last […]