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Progressive Decision Looms

Brand Marketing

NEW YORK–Three agencies await a decision in Progressive Insurance’s $5-10 million review, following final presentations in Mayfield Village, Ohio, this week, sources said. At stake is a new creative assignment [...]

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Axa, Martin Agency in Talks

Brand Marketing

ATLANTA — Axa Financial has begun negotiations with The Martin Agency about handling the client’s estimated $15-20 million advertising account, according to sources.An agency representative said only “There’s nothing to [...]

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The Order Form

General

A poorly designed order form can kill sales just as surely as a long checkout line. Following are a few tips to make your order device more user friendly: - [...]

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Y&R Hires Broadcast Production Director

Brand Marketing

CHICAGO — Young & Rubicam has hired Matti Bijarchi as director of broadcast production. Bijarchi, 32, replaces Karim Bartoletti, who left the Chicago agency to move to Milan, Italy, in [...]

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Critical Mass Wins Dell’s Interactive Account

Brand Marketing

NEW YORK — Critical Mass has won Web duties for Dell Computer following a four-month review, the client confirmed Thursday.The Canadian-based interactive shop prevailed over contenders that included Razorfish, Zentropy, [...]

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L90 Hires VP of Direct Marketing Sales

Brand Marketing

NEW YORK — Craig Swerdloff has joined L90 as vice president for national direct marketing sales, charged with growing the Los Angeles-based company’s e-mail business.Based in New York, he will [...]