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Bozell Splits with Finlandia Marketer

Brand Marketing

NEW YORK — Bozell is splitting with Brown-Forman, marketer of Finlandia Vodka, due to philosophical differences, the New York shop confirmed Friday.“We have mutually agreed to part ways with the […]

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Bluestreak Buys Takira

Brand Marketing

NEW YORK — In its second acquisition in as many months, Bluestreak has purchased Takira, a San Francisco-based digital marketing company.The acquisition of three-year-old Takira expands the integrated marketing services […]

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IconMedialab Debuts Songwriters Site

Brand Marketing

NEW YORK — On the heels of the 33rd annual Songwriters Hall of Fame induction ceremony two weeks ago, IconMedialab has launched a virtual museum for the organization.The site (http://www.songwritershalloffame.org/) […]

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BBDO Lands Long John Silver

Brand Marketing

NEW YORK — BBDO has landed the $20 million creative account for Long John Silver, the agency confirmed. The win expands the relationship of the New York shop with Yum! […]

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IAB Kicks Off Industry Campaign

Brand Marketing

NEW YORK — The Interactive Advertising Bureau this week will launch the first brand campaign for the industry in an attempt to increase ad spending behind interactive media. The effort […]

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Legacy Runs State Ads to Boost MSA Anti-Tobacco Spend

Brand Marketing

BOSTON — The American Legacy Foundation this week unveils a newspaper campaign in nine states designed to increase the use of funds from the Master Settlement Agreement on anti-tobacco programs.Ads […]