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Mullen Intros First Work for Eddie Bauer

Brand Marketing

BOSTON–Mullen uses imagery of American landscapes to convey a love of the outdoors in its first work for Eddie Bauer, which breaks nationwide next week.Two-page spreads feature outdoor photography of […]

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Polaroid Teams Up with ‘NSYNC to Promote i-Zone

Brand Marketing

NEW YORK–Pop group ‘NSNYC headlines a new online promotion aimed at teen girls for Polaroid i-Zone cameras.The cornerstone of the effort is an i-Zone micro-site (http://www.i-zonefantasy.com/), where through Sept. 15 […]

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Blanchard Joins MVBMS in Interactive Role

Brand Marketing

NEW YORK–Euro RSCG MVBMS Partners has hired Marc Blanchard as an interactive director/creative director, the New York-based agency said Monday.Assigned to New York, Blanchard will lead an interactive team in […]

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Boston Ad Man Hoffman Dies

Brand Marketing

BOSTON–Saul Joseph “Joe” Hoffman, former chairman of Boston’s Ingalls agency and for decades one of the prime movers in New England’s advertising industry, died Sunday at his home in Andover, […]

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Miller Hands Ogilvy and JWT MGD Assignments

Brand Marketing

CHICAGO–Miller Brewing has awarded assignments for its Miller Genuine Draft brand to both Ogilvy & Mather, which handles Miller Lite, and MGD incumbent J. Walter Thompson following a creative faceoff […]

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BBDO, DDB Cut Staff

Brand Marketing

CHICAGO–Citing recent account losses, Omnicom shops BBDO and DDB here have laid off a total of 26 people, agency representatives said.DDB Chicago laid off 19 employees, or about 3 percent […]