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Cost

General

When trying to weather tough economic times, allow your cost of customer acquisition determine your prospecting strategy. Also, aggressively use list exchanges as opposed to renting prospect lists. —Michelle Houston, [...]

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A Kinder, Gentler Sportsman

Brand Marketing

Launching a remake of The American Sportsman, the former ABC fishing and hunting show hosted by Curt Gowdy, is a challenge at a time when a significant percentage of the [...]

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Restaurant Chain Plans Expansion With New SVP

Brand Marketing

Bolstering the Ground Round Grill & Bar’s advertising efforts through franchisee programs is Ken Roffe’s main goal in his new position as svp, marketing at the Braintree, Mass.-based chain.“We’re excited [...]

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Sodexho Account Heads to Trion

Brand Marketing

Trion Communications last week was hired by Sodexho USA to handle its Northeast regional marketing account.Billings are estimated at $2-3 million for the new assignment, which includes creative development, media [...]

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Value-Oriented Hotel Chain in Talks With 3 Shops

Brand Marketing

Hampton Inn and Hamp ton Inn & Suites have initiated a creative review, with bill ings estimated at $5-10 million, sources said.Contending are two Omnicom shops, incumbent DDB in Dallas [...]

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GMC, Chevy Ready New Work

Brand Marketing

GMC and Chevrolet are going into the new model year with extensions of ongoing campaigns.Two new 30-second TV spots for GMC from Lowe New York break this week. Also new [...]